Job Title: Digital Marketing Executive (Lead Generation & SEO)
Role Overview
Brand is looking for a performance-driven Digital Marketing Executive (Lead Generation & SEO) to generate qualified B2B leads through Paid Marketing while driving long-term organic growth through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
The ideal candidate should have hands-on experience in performance marketing, AI-powered search optimization, and modern search strategies to improve lead generation, search visibility, and measurable business growth.
About Brand
Brand is a global SaaS company providing GPS Tracking Software, Fleet Management Solutions, Video Telematics, School Bus Monitoring, Fuel Monitoring, and other IoT-based solutions. The company serves partners and system integrators in more than 80 countries , delivering cutting-edge telematics and fleet management solutions worldwide.
Job Summary The Digital Marketing Executive will be responsible for generating qualified inbound leads through a combination of Paid Advertising and Organic Marketing.
Success will be measured by:
- Marketing Qualified Leads (MQLs)
- Cost per Lead (CPL)
- Organic Traffic Growth
- Keyword Rankings
- AI Search Visibility
- Conversion Rate
Key Responsibilities
Paid Lead Generation
Google Ads
- Manage Search, Display, Performance Max, and Remarketing campaigns.
- Create high-converting landing page strategies.
- Improve Quality Score and campaign performance.
- Optimize campaigns to reduce CPL and improve lead quality.
- Conduct A/B testing for advertisements and landing pages.
LinkedIn Ads
- Generate B2B decision-maker leads.
- Build Account-Based Marketing (ABM) campaigns.
- Run Lead Generation Forms and Conversation Ads.
- Target industries, job titles, and countries strategically.
Meta Ads
- Execute awareness, remarketing, and lead generation campaigns.
- Build custom and lookalike audiences.
- Optimize campaign performance based on business objectives.