SEO & Organic Growth

- Rank high-intent keywords in Top 3 positions

- Grow non-branded and branded traffic through technical + content SEO

- Build and scale bottom-of-funnel content (compare pages, alternatives, solution pages)

- Optimize pages for AEO/LLM discoverability with FAQs, and schema markup

Paid Performance Marketing

- Own Google, LinkedIn, Meta, Reddit, and retargeting campaigns

- Continuously improve ROAS, CPL, and CAC through testing

- A/B test creatives, messaging, and landing pages

- Develop high-value account lists with Sales to run ABM

- Run matched audience ads and account-specific messaging

Outbound & Growth Campaigns

- Build targeted lists using ICPs, intent signals, and website visitors

- Launch multi-touch cold sequences across email and LinkedIn

- Coordinate inbound-led outbound programs to convert warm traffic

- Experiment with automation tools to increase meeting rates

Analytics & Optimization

- Own attribution, dashboards, and reporting

- Track demos, pipeline, CAC, ROAS, and revenue impact

- Use data to guide experimentation and budget allocation

- Deliver monthly performance insights and recommendations

📌 Digital Marketing Manager (Chennai)
🏢 LateShipment.com
📍 Chennai