Digital Marketing Manager

Experience: 8–12 Years

Location: Ahmedabad / Remote

What You'll Own

SEO & Organic Growth

- Own and scale DynaTech's organic growth strategy across key markets and solution areas.
- Drive Technical SEO, On-Page SEO, Off-Page SEO and International SEO initiatives.
- Lead keyword research, competitor analysis, SEO audits and content opportunity mapping.
- Improve organic visibility, rankings, qualified traffic and lead generation.
- Use tools such as Google Search Console, GA4, SEMrush, Ahrefs and similar platforms to identify opportunities and measure impact.
- Explore emerging opportunities around AI Search, Generative Search and LLM visibility.

Website & Digital Experience

- Own the performance and continuous evolution of the DynaTech website.
- Work with internal teams and developers to improve website structure, content, UX, navigation, CTAs and landing pages.
- Identify opportunities to make the website more engaging, intuitive and conversion-focused.
- Drive website improvements based on user behavior, analytics and business priorities.
- Ensure website content and experiences are optimized for both search engines and users.

CRO & Growth Optimization

- Build and manage a Conversion Rate Optimization (CRO) roadmap.
- Analyze user journeys, funnels and visitor behavior to identify conversion opportunities.
- Drive A/B testing, landing page optimization, CTA optimization, form optimization and user journey improvements.
- Turn insights into experiments and experiments into measurable improvements.

ABM & Demand Generation

- Develop and execute Account-Based Marketing (ABM) programs for high-value target accounts.
- Partner with Sales and Business Development to identify target industries, accounts, personas and opportunities.




- Create digital journeys and campaigns tailored to specific accounts, industries and solutions.
- Drive demand generation through a combination of SEO, content, paid campaigns, email, ABM and other digital channels.
- Track engagement, lead quality and contribution to the sales pipeline.

Digital Campaigns & Lead Generation

- Plan, launch and optimize campaigns across Google Ads, LinkedIn Ads, remarketing, email and other relevant channels.
- Collaborate with content and creative teams to build high-performing campaigns and landing pages.
- Monitor campaign performance and continuously optimize targeting, messaging, budgets and conversion paths.
- Focus on generating quality business opportunities, not just traffic and impressions.

Analytics, Insights & Performance

- Establish meaningful digital marketing KPIs and performance benchmarks.
- Analyze website, SEO, campaign and CRM data to uncover growth opportunities.
- Build and present performance dashboards and reports covering traffic, conversions, leads, MQLs, engagement, ROI and pipeline contribution.
- Use data to make informed decisions and continuously improve digital performance.

Team Leadership

- Lead, mentor and develop the digital marketing team across SEO, website, campaigns, content and analytics.
- Set goals, priorities and KPIs while creating a culture of ownership and continuous improvement.




- Review strategies and deliverables to ensure quality, consistency and business impact.
- Collaborate with external agencies, partners and specialists when required.
- Bring together people, technology, creativity and data to deliver measurable outcomes.

What Will Make You a Great Fit?

- 8–12 years of experience in Digital Marketing, preferably within B2B technology, IT Services, SaaS, ERP, CRM or Digital Transformation organizations.
- Strong experience across SEO, Website Management, CRO and B2B Demand Generation.
- Hands-on understanding of ABM and account-based digital marketing.
- Experience leading and mentoring a digital marketing team.
- Solid understanding of Technical SEO, Content SEO, website architecture and conversion optimization.
- Experience with GA4, Google Search Console, SEMrush/Ahrefs and other digital analytics platforms.
- Experience working with WordPress, Webflow or similar CMS platforms.
- Good understanding of Google Ads, LinkedIn Ads, email marketing and marketing automation.
- Strong analytical and problem-solving mindset with the ability to turn data into action.
- Excellent communication and stakeholder management skills.
- Strong understanding of B2B buyer journeys and digital lead generation.

It Would Be a Plus If You Have

- Experience in Microsoft Dynamics 365, ERP, CRM, SaaS or enterprise technology marketing.
- Experience working with international markets and enterprise audiences.
- Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Dynamics 365 or similar.
- Experience building digital strategies around AI Search / Generative Search / LLMs.
- Experience managing external digital marketing agencies or specialist partners.

📌 Digital Marketing Manager (Ahmedabad)
🏢 DynaTech Systems
📍 Ahmedabad