Company Description Aster Ramesh Hospitals, founded in 1988 by Dr. P.

Ramesh

Babu, began as Vijayawada’s first dedicated cardiac care center, helping local patients receive advanced treatment without traveling to larger metros. Over time, the hospital expanded into a multi-speciality facility, broadening its scope of clinical services. The group is now developing a 350-bed multi super specialty hospital in the heart of Guntur city, further strengthening its regional presence. Known for practising scientific medicine with integrity and dedication, Aster Ramesh Hospitals has earned the trust of patients and healthcare professionals across India. The organization offers a professional setting focused on clinical excellence, patient-centric care, and continuous growth.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Vijayawada. The person in this role will plan and execute digital marketing campaigns to strengthen the hospital’s brand presence and support patient acquisition initiatives across online channels. Daily responsibilities include managing social media platforms, overseeing paid and organic lead generation activities, and optimizing campaigns based on performance data.

The Digital Marketing

Manager will track and analyze web and campaign analytics, prepare regular performance reports, and collaborate with clinical and administrative teams to develop relevant content and messaging.



This role also involves staying updated on healthcare marketing trends, ensuring compliance with applicable regulations, and aligning digital initiatives with the hospital’s overall marketing strategy.

Qualifications

- Strong Digital Marketing and Marketing skills to plan, execute, and optimize multi-channel campaigns.
- Experience in Social Media Marketing to manage platforms, engage audiences, and build brand awareness.
- Proficiency in Lead Generation activities to drive inquiries, appointments, and patient conversions.
- Ability to use Web Analytics tools to track performance, interpret data, and inform decision-making.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate qualification is an advantage.
- Prior experience in healthcare or service-based industries is preferred, with familiarity in hospital or clinic marketing considered an asset.
- Strong written and verbal communication skills, with the ability to tailor messages to diverse audiences.
- Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Knowledge of SEO, SEM, email marketing, and marketing automation tools is beneficial.
- Analytical mindset, attention to detail, and a results-oriented approach to meeting marketing objectives.

📌 Digital Marketing Manager (Vijayawada)
🏢 Aster Ramesh Hospitals
📍 Vijayawada