Role Overview

- Act as the lead for day-to-day all digital marketing marketing execution.

- Align digital strategies with core business revenue goals.

- Balance organic growth with paid acquisition channels.

Key ResponsibilitiesSearch Engine Optimization (SEO)

- Perform keyword research, mapping, and competitor analysis.

- Execute on-page optimizations (meta tags, content structure) and off-page link building

- Rank AEO, AI Search and Chatgpt, etc

- Conduct technical website audits to fix performance or indexing blocks.

Social Media Marketing (SMM)

- Manage active profiles across networks like Facebook, Instagram, and LinkedIn.

- Generate quality social media leads day to day basis

- Set up tracking pixels and monitor social audience behaviors.

- Pay-Per-Click (PPC) & Paid Search

- Design, launch, and scale ad campaigns on Google Ads and Meta Ads.

- Conduct A/B testing on ad creatives, headlines, and landing page conversions.

- Manage ad budgets,



target audience segments, and cost-per-acquisition (CPA) goals. Analytics & Reporting

- Track key performance indicators (KPIs) using Google Analytics.

- Measure return on ad spend (ROAS) and generate conversion rate optimization (CRO) reports.

- Geberate quality leads

Required Qualifications & Skills

- Education: Bachelor’s degree

- Experience: 4 to 5 years of hands-on digital marketing or agency experience.

- Technical Skills: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., Semrush, Ahrefs, etc).

- Soft Skills: Solid written and verbal communication, data-driven thinking, and project management capabilities.

Pay: ₹30,000.00 - ₹32,000.00 per month

Experience

- digital marketing companies: 5 years (Preferred)

Work Location: In person

📌 Digital Marketing Expert (Karyavattom)
🏢 Fazbitar Private
📍 Karyavattom