Summary

We are seeking a results-driven Digital Marketing Specialist to lead and execute comprehensive digital marketing strategies that drive brand visibility, engagement, and lead generation. This role is critical in managing multi-channel digital presence, optimizing paid and organic performance, and aligning marketing initiatives with business growth objectives. The ideal candidate will leverage data-driven insights to refine campaigns, enhance website performance, and support B2B lead acquisition across key platforms.

Responsibilities:

- Develop and implement integrated digital marketing strategies to support business goals.

- Manage and optimize company profiles on LinkedIn, Instagram, Facebook, and Google Business Profile.

- Plan, launch, and continuously optimize Meta Ads and Google Ads campaigns for maximum ROI.

- Create high-impact marketing content, including visuals, videos, reels, and copy for social and paid channels.





- Improve SEO practices and website performance to boost organic reach and user experience.

- Generate and nurture B2B leads through targeted digital campaigns.

- Monitor and analyze campaign performance using Google Analytics and other tracking tools.

- Collaborate closely with sales and branding teams to ensure alignment and campaign effectiveness.

Requirements

Requirements:

- Proven experience in digital marketing with a solid focus on B2B lead generation.

- Expertise in SEO, social media marketing (SMM), Google Ads, and Google Analytics.

- Proficient in creating engaging digital content, including video and visual assets.

- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.

- Experience managing multiple platforms and campaigns simultaneously.

- Familiarity with CRM and marketing automation tools is a plus.

- ${job_title} experience preferred.

📌 Digital Marketing Executive- PKC Laundries (Hyderabad)
🏢 Digital Nest
📍 Hyderabad