Summary:

The Digital Marketing Executive at Konu Proptech Pvt. Ltd. plays a pivotal role in driving the company’s digital growth by managing end-to-end digital marketing initiatives across awareness, engagement, lead generation, and conversion. As a key contributor to Konu’s mission of transforming real estate through technology, this role requires a hands-on, analytical, and creative approach to digital marketing.

The ideal candidate will support and gradually own the full customer journey—from social media and content marketing to paid advertising, SEO, lead funnels, and performance analytics—while leveraging modern tools like AI and automation to enhance efficiency. This entry-level position is ideal for freshers or early-career professionals with demonstrable experience through internships, freelance work, or personal projects, who are eager to learn, take ownership, and grow within a fast-paced PropTech environment.

Responsibilities:

- Manage and optimize social media presence across Instagram, LinkedIn, Facebook, and YouTube, including content calendars, scheduling, Reels/short-form planning, captions, hashtags, and community engagement.

- Develop and execute content marketing strategies, including ideation and planning for social copy, blog topics, property insights, campaign messaging, website content, email/WhatsApp copy, and ad copy with solid hooks and CTAs.

- Run and optimize paid advertising campaigns on Meta Ads (lead-gen, traffic, conversion) and Google Ads (search, keyword research, CPC, conversion tracking), including audience targeting, A/B testing, retargeting, and budget management.

- Design and manage digital lead-generation funnels, landing pages, lead forms,



and conversion tracking, coordinating with sales to assess lead quality and optimize cost per lead.

- Apply foundational SEO practices including on-page optimization, keyword research, meta tags, internal linking, and organic traffic monitoring using Google Search Console and competitor analysis.

- Support website and landing page updates, CTA optimization, and user-journey analysis, collaborating with product, tech, and design teams.

- Track, analyze, and report on key performance metrics using GA4, Meta Ads Manager, Google Ads, UTM tracking, Google Tag Manager, Excel/Sheets, and dashboards.

- Support email and WhatsApp marketing campaigns, including segmentation, nurturing journeys, follow-ups, and conversion tracking.

- Create clear creative briefs and coordinate with designers, video editors, and content creators for social and ad creatives, ensuring brand consistency and testing effectiveness.

- Assist in planning and executing brand campaigns, seasonal initiatives, product launches, and market research, with post-campaign analysis and insights.

- Leverage AI tools (e.g., ChatGPT, Claude, Canva) for content ideation, ad copy generation, keyword research, and workflow automation—using them as productivity enhancers, not replacements for strategic thinking.

Requirements

Requirements:





- Strong foundational knowledge of digital marketing principles and channels.

- Practical experience with Meta Ads (Ads Manager, lead-gen campaigns, audience targeting, retargeting, Pixel, A/B testing).

- Proven ability in social media marketing, particularly on Instagram and LinkedIn.

- Understanding of lead generation fundamentals and funnel optimization.

- Experience in content planning and ideation across multiple formats and platforms.

- Basic SEO knowledge including keyword research, on-page optimization, and competitor analysis.

- Proficiency in analytics tools (GA4, Meta Ads Manager, Google Ads, Search Console) and data interpretation.

- Strong written communication and creative thinking skills.

- Analytical mindset with ability to derive insights from data and recommend improvements.

- Competency in Excel or Google Sheets for reporting and data organization.

- Ability to multitask, manage priorities, and take ownership of projects.

- Willingness to learn rapidly and contribute proactively in a dynamic startup environment.

Good-to-have: Hands-on experience with Google Ads, Canva, WordPress/CMS, CRM tools, Google Tag Manager, WhatsApp marketing, real estate marketing, video/Reels production, and AI-driven marketing workflows.

During the 3-month probation period, the stipend will be in the range of ₹10,000–₹15,000, depending on the candidate's interview performance and overall evaluation. Upon successful completion of the probation period, candidates may be offered a full-time role with a CTC of ₹3 LPA or above, based on their performance.

📌 Digital Marketing executive- Konu & DraperU India (Hyderabad)
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