Role & responsibilities

Key Responsibilities

- Plan, execute, and optimize digital advertising campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
- Monitor campaign performance and make data-driven optimizations to improve CTR, CPC, CPA, ROAS, and overall campaign effectiveness.
- Conduct audience research, keyword research, competitor analysis, and targeting strategy development.
- Create and manage ad copies, headlines, CTAs, and campaign creatives aligned with marketing objectives.
- Design engaging social media creatives, banners, videos, reels, and ad assets using Canva, AI design tools, and creative automation platforms.
- Utilize AI tools such as ChatGPT, Midjourney, Gemini, Canva AI, or similar platforms for content generation and creative ideation.
- Coordinate with the sales and business teams to understand campaign requirements and client objectives.
- Manage campaign budgets, bidding strategies, and pacing to maximize performance.
- Track, analyze, and report campaign performance using Google Analytics, Meta Ads Manager, and other reporting tools.
- Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.
- Stay updated with the latest trends, platform updates, AI tools,



and digital marketing best practices.
- Ensure timely campaign setup, monitoring, troubleshooting, and delivery of performance reports.
- Assist in managing social media content calendars and organic content publishing when required.

Required Skills

- Hands-on experience with Google Ads and Meta Ads Manager.
- Solid understanding of digital marketing metrics and performance optimization.
- Proficiency in Canva and AI-powered creative tools.
- Knowledge of Google Analytics, Tag Manager, and conversion tracking.
- Basic graphic design and video editing skills.
- Strong analytical and problem-solving abilities.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Preferred candidate profile

Preferred Qualifications

- Bachelors degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Performance Marketing or Digital Marketing.
- Google Ads and Meta Blueprint certifications are a plus.
- Experience working with AI tools for content and creative production.

Thanks & Regards

HR Department [email protected]

(phone hidden)

📌 Digital Marketing Executive in AN Pharmaceuticals Pvt Ltd (Faridabad)
🏢 AN Pharmaceuticals
📍 Faridabad