We are looking for someone who can independently manage digital marketing activities for D2C brands, with a strong focus on increasing online sales, improving ROAS, and driving profitable growth.

The role involves managing paid advertising across Meta and Google, working with Shopify/WooCommerce websites, analysing performance using GA4, coordinating with creative and development teams, and supporting broader brand-building initiatives such as influencer marketing.

This is not just a campaign execution role. The candidate will be expected to understand the client's business, analyse performance, identify growth opportunities, and take ownership of results.

Key Responsibilities

Performance Marketing

- Plan, execute, monitor, and optimize campaigns across Meta Ads and Google Ads.
- Manage Google Shopping and Performance Max campaigns for D2C brands.
- Conduct audience, keyword, competitor, and market research.
- Identify opportunities to scale successful campaigns.

D2C & eCommerce Growth

- Take ownership of the digital growth of assigned D2C accounts.
- Understand the complete customer journey from advertisement to purchase.
- Analyse sales performance and identify opportunities for growth.

- Recommend improvements to

- Product pages

- Landing pages

- Offers

- Website experience

- Conversion funnels
- Support product launches, promotional campaigns, and seasonal/festival campaigns.

Shopify / WooCommerce

- Work comfortably with Shopify and/or WooCommerce websites.
- Understand product pages, collections, landing pages, website structure, and basic eCommerce functionality.
- Coordinate with developers and designers for website improvements.
- Make or coordinate basic website/content updates wherever required.
- Identify website-related issues that may impact campaign performance or conversions.

Analytics & Reporting

- Use Google Analytics 4 (GA4) and advertising platform data to analyse performance.





- Monitor significant metrics including

- Revenue

- ROAS

- CAC / CPA

- Conversion Rate

- CTR

- Website Traffic

- Average Order Value
- Prepare regular performance reports.
- Convert data into actionable recommendations instead of only reporting numbers.
- Understand the basics of conversion tracking, pixels, and campaign attribution.

Brand & Marketing Activities

- Coordinate with creative and content teams for campaign requirements.
- Support influencer marketing activities, including influencer identification, coordination, campaign execution, and performance tracking.
- Participate in campaign brainstorming and promotional planning.
- Work with other marketing channels such as SEO, social media, WhatsApp marketing, and email marketing wherever required.
- Coordinate with internal and external teams to ensure campaigns are executed on time.

Client Communication

- Participate in client meetings and performance reviews.
- Clearly communicate campaign performance, recommendations, challenges, and next steps.
- Understand client objectives and convert them into actionable marketing plans.
- Proactively identify issues and growth opportunities.
- Maintain professional and effective communication with clients and internal stakeholders.

Skills Required

- 23 years of hands-on experience in Digital Marketing / Performance Marketing.
- Good working knowledge of Meta Ads Manager.
- Good working knowledge of Google Ads.
- Experience with Google Shopping and/or Performance Max.
- Understanding of Google Analytics / GA4.




- Experience working with D2C or eCommerce brands.
- Basic working knowledge of Shopify and/or WooCommerce.
- Strong understanding of performance marketing metrics such as ROAS, CAC, CPA, CTR, and conversion rate.
- Strong analytical and problem-solving ability.
- Excellent verbal and written communication skills.
- Ability to communicate confidently with clients.
- Ability to independently manage multiple accounts and priorities.
- Strong ownership and result orientation.

Good to Have
- Experience with Google Merchant Center.
- Understanding of Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience managing Shopify stores.
- Exposure to influencer marketing.
- Basic understanding of SEO.
- Experience with email or WhatsApp marketing.
- Understanding of landing page and conversion rate optimization.
- Experience working in a digital marketing or eCommerce agency.
- Familiarity with AI and automation tools for marketing.

Who Should Apply? You will be a good fit if you:

- Have 2–3 years of hands-on digital marketing experience.
- Have independently managed Meta and/or Google campaigns.
- Have worked with D2C or eCommerce brands.
- Understand that the objective of marketing is not just clicks and impressions, but sales and profitable business growth.
- Are comfortable analysing data and making recommendations.
- Can independently communicate with clients.
- Enjoy working across marketing, eCommerce, analytics, technology, and creative teams.
- Take ownership of results rather than waiting for instructions.

What We Expect The successful candidate should be able to independently manage assigned D2C accounts and take responsibility for: Planning Execution Analysis Optimization Reporting Growth. The primary objective of the role is to help our clients increase online sales and grow their D2C business profitably.

📌 Digital Marketing ExecutiveC Growth) (Bengaluru)
🏢 Teamsuccesso Software
📍 Bengaluru