Role & responsibilities

- Own and manage the company website - content updates, product pages, campaign landing pages, on-page SEO and lead capture forms.

- Manage the IndiaMART catalogue end to end; monitor buy-leads daily and route every enquiry to the sales team the same business day.

- Plan and publish content across Instagram, Facebook, LinkedIn and YouTube for the corporate gifting business and the 11 Strokes brand.

- Shoot and edit short-form product videos and reels in-house, including scripting, editing, subtitles, voice-over and thumbnails.

- Set up, run and optimise Google Ads and Meta Ads campaigns, including lead form and click-to-WhatsApp campaigns, as required.

- Plan and execute email marketing campaigns to the reseller network and corporate database; track open, click and response rates.

- Run WhatsApp marketing on the official WhatsApp Business API, including template approvals, segmented broadcasts, auto-replies and chatbot flows.

- Create brochures, catalogues and product bundles on a timely basis so ready marketing content is always available.

- Conduct one-to-one and one-to-many video calls with the reseller network to educate them on the product range and new launches.

- Use AI tools for copywriting, image generation, video editing, research and campaign analysis, and for building the marketing plan and content calendar.





- Maintain tracking hygiene across Google Analytics, Search Console, Meta Pixel, Google Tag and UTM tagging on every campaign.

- Log every digital lead in the CRM with correct source tagging and report weekly on leads by channel, cost per lead and conversion.

- Achieve the monthly qualified lead target from all digital channels.

Preferred candidate profile

- Any Graduate with a minimum of 1 year of hands-on experience in digital marketing, performance marketing or social media marketing.

- Practical, demonstrable experience with a range of AI tools for content, copy, image and video work - this is a key requirement for the role.

- Ability to independently create short-form video content (reels and shorts) for products, including shooting and editing.

- Working knowledge of website/CMS management, basic SEO and Google Analytics.

- Hands-on experience running Google Ads and/or Meta Ads campaigns with an understanding of cost per lead.

- Exposure to email marketing tools and WhatsApp Business API or broadcast platforms.

- Good written English for ad copy, captions, emails and broadcast messages.

- Comfortable with MS Excel / Google Sheets for campaign reporting.

- Valuable to have: IndiaMART lead handling, B2B or corporate gifting exposure, Canva or Photoshop skills, marketplace content experience (Amazon / Flipkart).

📌 Digital Marketing Executive (Pune)
🏢 Bluemark Promotions
📍 Pune