Marketing Strategy

- Develop and implement project-specific marketing plans.
- Create annual and quarterly marketing calendars aligned with business goals.
- Conduct market and competitor analysis for pricing, positioning, and campaign planning.
- Identify customer segments and develop targeted marketing initiatives.

Brand Management

- Ensure consistent brand communication across all platforms.
- Manage project branding, signage, brochures, sales kits, and marketing collaterals.
- Coordinate with creative agencies for campaign development.
- Maintain brand guidelines across all projects.

Digital Marketing

- Plan and monitor campaigns on Google Ads, Meta Ads, YouTube, LinkedIn, and property portals.
- Manage SEO,SEM, website content, landing pages, email marketing, and social media.
- Optimize campaigns for CPL, CPC, CTR, lead quality, and ROI.
- Track campaign performance using analytics dashboards.

Lead Generation & CRM

- Generate quality leads through digital and offline channels.
- Coordinate with CRM and Sales teams for lead allocation and follow-up.
- Monitor lead conversion, cost per lead, and sales funnel performance.
- Improve customer acquisition through performance marketing initiatives.

ATL / BTL Marketing

- Plan and execute:

- Print advertisements

- Outdoor hoardings

- Radio campaigns





- Mall branding

- Transit media

- Site branding

- Exhibitions

- Property expos

- Corporate events

- Customer engagement programs

Project Launches

- Execute end-to-end launch campaigns.
- Coordinate launch events and media activities.
- Manage project unveiling, influencer engagement, and promotional events.
- Ensure timely delivery of marketing materials.

Channel Partner Marketing

- Plan channel partner engagement programs.
- Organize broker meets and networking events.
- Support channel partner communication with project updates and promotional materials.

Vendor & Agency Management

- Manage digital, creative, PR, media buying, production, and event agencies.
- Negotiate commercials and monitor deliverables.
- Ensure campaigns are delivered within timelines and budgets.

Budget Management

- Prepare annual marketing budgets.
- Monitor campaign expenditure.
- Evaluate campaign ROI and optimize spending.

Reporting & MIS

- Prepare weekly and monthly marketing reports.

- Track

- Leads generated

- Site visits

- Bookings

- Campaign ROI

- Budget utilization

- Digital performance metrics
- Present insights and recommendations to senior management.

📌 Deputy Manager/ Manager (Real Estate) (Mumbai)
🏢 Aakshya Infra Projects
📍 Mumbai