The Demand Generator (DG) plays a pivotal role in driving field-based demand creation within the assigned territory. This field-focused professional is tasked with building and sustaining influencer-led demand by engaging key stakeholders such as contractors, OEMs, architects, and interior designers. Through strategic product sampling, on-site demonstrations, and targeted dealer activation, the DG ensures consistent secondary sales growth.

The role emphasizes independent execution, relationship management, and data-driven performance tracking, contributing directly to the expansion of market presence and long-term demand sustainability.

Responsibilities:

- Identify, engage, and enroll contractors, OEMs, applicators, architects, and interior designers as key influencers.

- Develop and maintain a high-performing influencer network to drive repeat demand.

- Execute product sampling, trials, and on-site demonstrations to showcase product value.

- Follow up on trials to convert prospects into consistent users through application support and guidance.

- Identify and activate key dealers to strengthen influencer–dealer linkage and enable demand pull.

- Ensure optimal product availability and seamless coordination between influencers and dealers.

- Drive measurable secondary sales volumes from the enrolled influencer base.

- Monitor and report on demand-to-volume conversion metrics on a regular basis.

- Collaborate closely with Regional Managers, Area Managers,



and cross-functional teams for alignment and support.

Performance Focus:

- Consistent delivery and growth in secondary sales volumes

- High enrolment, productivity, and retention rates among influencers

- Effective activation of dealers and generation of pull-through demand

- Sustainable and high-quality demand pipeline development

Requirements:

- 6 months to 6 years of experience in demand generation, influencer management, or B2B sales

- Prior experience in wood coatings, paints, or allied industries is preferred

- Proven ability to build and manage robust relationships with contractors, OEMs, architects, and interior designers

- Demonstrated field execution skills and territory management proficiency

- Deep understanding of influencer-driven demand models

- Exceptional interpersonal, negotiation, and communication skills

- Ability to operate autonomously with minimal supervision and high accountability

Locations: Kumbakonam, Pondicherry, South Chennai, Coimbatore, Madurai, Nagercoil, Karaikudi

(Trichy, Vanur-Closed)

Requirements

- 6Months–6 years of experience in demand generation, influencer management or B2B sales

- Prior experience in wood coatings, paints, or allied industries preferred

- ​Strong working relationships with contractors, OEMs, architects & interior designers

Benefits

CTC: 8Lakhs– 3.5Lakhs (Fixed) + 4.5Lakhs (Variable)

Travel Allowance: Non-Metro: 2500, Metro: 3500

📌 Demand Generator02) (Chennai)
🏢 Corporate Stalwarts
📍 Chennai