About The Opportunity A fast-scaling D2C (Direct-to-Consumer) growth consultancy in India, we partner with emerging and established consumer brands to scale acquisition, retention, and lifetime value through data-driven performance marketing. Our team builds hyper-targeted campaigns across Meta, Google, and emerging social platforms — turning insights into conversion engines that drive measurable ROI. We operate with agility, obsession for metrics, and a relentless focus on growth.

Role & Responsibilities

- Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and emerging platforms like Snapchat or Pinterest.
- Monitor daily performance metrics (ROAS, CPC, CTR, CAC) and make real-time bid, budget, and creative adjustments to hit KPIs.
- Build audience segments using native platform tools (Custom Audiences, Lookalikes) and UTM-tagged links for granular campaign attribution.
- Collaborate with creative teams to A/B test ad copy, visuals, and landing pages — driving incremental gains in conversion rate and engagement.




- Prepare daily/weekly performance dashboards and present insights to internal stakeholders with clear actionable recommendations.
- Stay ahead of platform algorithm shifts, policy updates, and emerging D2C marketing trends to maintain competitive edge.

Skills & Qualifications Must-Have

- Meta Ads Manager
- Google Ads
- UTM Tracking
- Facebook Pixel
- Google Analytics 4
- A/B Testing

Preferred

- TikTok Ads
- Shopify Analytics
- Basic SQL

Benefits & Culture Highlights

- On-site cooperative workspace in a growing D2C-focused team — ideal for hands-on learners and growth hackers.
- Performance-linked bonuses and rapid promotion tracks for high-impact contributors.
- Weekly knowledge-sharing sessions with senior growth marketers and direct exposure to real brand P&Ls.;

Skills: analytics,metrics,facebook,campaigns,performance marketing,google ads,d2c,platforms,google

📌 C Junior performance marketing executive (New Delhi)
🏢 Beyond Border Consultants
📍 New Delhi