About the Role

Mi.com's CRM function drives purchases from high-intent users and past buyers; it is the most controlled, most cost-efficient growth channel on the platform, contributing ₹100Cr+ in revenue. It powers every major product launch, campaign moment, and day-to-day retention effort through targeted, multi-channel communication.

We're looking for a CRM Specialist to own this channel end-to-end: strategy, execution, and optimization. This is a role with genuine scope, a large active user base, an established multi-channel stack, and a strong testing culture to build on.

Key Responsibilities

- Multi-Channel Campaign Planning: Own campaign planning across Push Notifications, WhatsApp, Email, In-App Messaging, On-Site Messaging, RCS, and automated lifecycle flows.
- Product Launch Support: Drive product launches through "Notify Me" campaigns, splash screen activations, and launch-phase sticky notifications.
- Lifecycle Automation: Build and optimize automated customer flows (Product Viewed, Cart Abandoned, Post-Purchase) to improve engagement and conversion at every stage of the purchase journey.
- A/B Testing & Optimization: Run continuous A/B tests on creatives, messaging formats (EMI-led vs. standard pricing, color-highlighted vs. plain, sticky vs. basic), and send-times to improve CTR and conversion rates.
- Audience Segmentation: Execute cohort-based targeting using browsing behavior, category engagement, and purchase history.
- Retargeting & Revenue Growth: Reduce cart drop-offs and drive up-sell/cross-sell through retargeting and complementary product recommendations.
- Performance Analytics: Analyze campaign performance, define key metrics,



and translate data into actionable optimization strategies.
- Cross-Functional Collaboration: Coordinate with marketing, product, and design teams, as well as CRM tool vendors (MoEngage, CleverTap, Yellow.ai).
- Market Intelligence: Track competitor CRM activity and industry trends to bring best practices from leading D2C and consumer electronics brands.

Qualifications

- Experience: 2+ years of hands-on experience in CRM / retention marketing within a consumer-facing workplace (e-commerce preferred).
- Track Record: Proven success in building and scaling CRM programs that measurably improved retention, engagement, and conversion.
- Tool Proficiency: Experience with engagement platforms such as MoEngage, CleverTap, or WebEngage.
- Analytical Skills: Strong analytical capabilities, including cohort analysis, A/B test design, and performance dashboard management.
- Lifecycle Marketing Knowledge: Solid understanding of acquisition, activation, retention, and reactivation strategies.
- Communication: Excellent communication skills with the ability to craft compelling, benefit-led messaging and align cross-functional teams.
- Mindset: A customer-centric approach with a sharp focus on user experience.

What You'll Work With

- Direct Impact: A high-impact CRM channel managing ₹100Cr+ in revenue , with direct ownership over its growth.
- Massive Scale: One of India's largest and most recognized consumer tech brands, giving your campaigns reach and scale few CRM roles offer.
- Advanced Stack: A fully built multi-channel stack (Push, WhatsApp, In-App, automated flows) ready to be further optimized.
- Data-Driven Culture: An established A/B testing culture with documented results, enabling data-led decisions.

📌 CRM Specialist (Contractual) (Bengaluru)
🏢 Xiaomi India
📍 Bengaluru