CRM Manager

Role Description

We are seeking a strategic and data-driven CRM Manager to lead customer relationship initiatives and strengthen engagement across the customer lifecycle. The role involves developing CRM strategies, managing customer data, analyzing behavioral insights, and coordinating targeted communication campaigns.

Responsibilities include monitoring customer segments, optimizing engagement journeys, evaluating campaign performance, maintaining data quality, and identifying opportunities to improve retention and customer satisfaction. The ideal candidate will combine analytical thinking with robust communication and organizational skills, using customer insights to support business objectives. The role also involves collaborating with marketing, sales, product,



and other internal teams to ensure consistent customer experiences and effective CRM processes.

Qualifications

- Strong analytical and strategic thinking
- Understanding of CRM principles and customer lifecycle management
- Ability to interpret customer data and performance metrics
- Strong communication and project coordination skills
- Excellent attention to detail and data accuracy
- Familiarity with CRM platforms and digital marketing tools
- Ability to manage multiple priorities effectively
- Proactive, organized, and results-oriented approach

- • Strong problem-solving and decision-making skills

📌 CRM Manager (Ahmedabad)
🏢 Bharati Vidyapeeth / Bharati Vidyapeeth Deemed University
📍 Ahmedabad