Designation: Chief Manager

Location: India West Bengal Sevok Rd-siliguri

Organization: Financial Services

:

HayGroup ??

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Job Title

Circle Relationship Head Axis Bank

Function

HDFC Branch Banking

Department

Axis Channel

Reporting To

(Title)

Zone Relationship Head – Relationship Axis

Job Band JB 9

Superior’s Superior

(Title)

Head – Relationship Axis

Unit

Birla Sun Life Insurance

Location

Zone Office

Business

Life Insurance

Date

1st August 2026

2-BAN.SL.1.1 BSLI – Confidential

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1. Job Purpose

Drive business and achieve targets through allocated region/area. Nurture and maintain the relationship with the channel partner for the incremental development of the business contributing by the relation and help/supervise them for the smooth function of the business process flow. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.
1. Dimensions

What are the areas (in quantitative terms) the job has an impact on?

Dimension Remarks

1. Manpower (Nos.)

5-6 Cluster managers depending on the regional spread Indirect – could range from 50 to

75 FLS ( 1 Cluster Manager * 10)

1. Business Impact Xxx

a. Target - (Individual ) Annualized Premium (AVG)– 50

to 70 Cr

Complete accountability of the

Sales Target of the Vertical which has a direct impact on the

Relationship’s top-line target.

b. Customer Complaints 0 Customer Complaints

At HDFC Customer Complaints are critical and hence every vertical head will look personally c. Persistency

80% Premium Persistency

80% Policy Persistency

Drive 13 month Rolling Premium

Persistency

1. Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?

Key Challenges for the role –

? High dependency on HDFC Bank relationships in Open Architecture scenario, where they may have their own priorities so alignment is the key.

? Balancing between the process requirement and expectations of the Channel partners

1. Principal Accountabilities

Accountability Supporting Actions Ensure achievement of Targets (Premium &

Revenue) in order to contribute in overall growth of the company

1. Continuous interaction ( as per RH / ZH's

defined grid ) with the channel partners/Circle





Heads of the Zone

1. Mapping all the key decision makers & build

2-BAN.SL.1.1 BSLI – Confidential

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review mechanism per mapping basis decided

Intervals

1. Aggressively downloading all the RnR activities

to be run by BSLI
1. Innovative ways to download the R&R; acti

Ensure smooth function of the sales and other processes in order to maximise business potential.
1. Communicating any product changes, process

change or change in any rules and regulations (internal / IRDA) with the help of different training module.
1. Supporting in the actual sales and service

aspects including sales calls, issuance and complaint handling Relation Ship Management: Open Architecture
1. To Handle Bank customers requirements with

the best services and products ranges
1. To be equipped with insurance and Bank

Products knowledge
1. To manage the relationship at all the levels to

have the desire out-puts.

Drive effective channel management

1. Work with the channel partner to effectively

use R&R; programs to drive desired behaviours
1. Ensure efficient use of spent on Channel

Partners which helps in achieving the end objective.
1. Ensure achievement of desired levels of

? People Retention:10% ? Activisation of Teams:20%

? FYP ISSUED:50%

? NOPs:10%

? Product Mix: 10% (20%,Trad 50%:

ULIP 40%: Protection 10%Monthly)

1. 15% Business More than TATA Provide inputs

for new products & Sales Pitch, basis an indepth understanding of Channel needs
1. Identify training needs for the in-house and

channel partner teams
1. Position gaps / Vacancy to be filled within a

TAT of T+15 Days
1. Identify innovative methods working with the

relationship to enhance penetration of the database Ensure the right method of business acquisition in order get the profitable mix for the organisation
1. Scrutinise the business on regular basis
2. Maintain quality checks. Monitor Customer





Complaints and adhere to defined resolution TATs - T + 72 Hrs
1. Take necessary documented actions against

defaulting employees on quality / conduct 2-BAN.SL.1.1 BSLI – Confidential

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parameters

Persistency

1. Regular MIS flow and Communication with

Channel Partners on T-30 Basis ( T Being the renewal date )
1. Resolve queries as and when required to

ensure that renewal takes place on time
1. Fortnightly renewal status review mechanism

to be followed internally Building new business opportunities within the allocated area/relationships in order to maximise the productivity / Top Line
1. Identify innovative methods working with the

relationship to enhance penetration of the database
1. SM Review Mechanism to have 40% Activation

with 2 Case / Active @ 50K ATS to be focused
1. Ensure Product Mix - Trad 50% : ULIP 40% :

Term 10%
1. 15% Business More than TATA Provide inputs

for current products & Sales Pitch, basis an indepth understanding of Channel needs
1. Identify training needs for the in-house and

channel partner team
1. Job Purpose of Direct Reports

Sales Manager / Senior Sales Manager: To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance. To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.
1. Relationships (If Applicable)

Internal Frequency Nature

TPD Support Team

Training Manager

HR Dept

Customer Service Team

Daily

Weekly twice

Weekly

Daily

Process, login and issuance related

Training related

Recruitment and other issue

Follow up regarding service issue

2-BAN.SL.1.1 BSLI – Confidential

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1. Relationships (If Applicable)

Client Service Team Daily Follow up regarding issuance

External Frequency Nature

Bancassurance partner

Client – prospect

Daily

Daily

All issue

Business and service

1. Organizational Relationships (Separate Annexure to be

Attached) SIGN-OFF

Signature

Name

Date

Job Analyst

Signature

Name

📌 CRH - Axis - Siliguri (West Bengal)
🏢 Aditya Birla Group
📍 West Bengal