Creative Strategist & Video Editor

Location:

Bangalore (Hybrid) / Remote

Type:

Full-time

Reports to:

Founder

Compensation:

₹6–8 LPA + performance component

About the role

We build performance ad creative for clients running on Meta and TikTok. A lot of it is AI-generated using The Digital Creators, then edited into work a client will actually put spend behind.

We're looking for one person to own that creative pipeline end to end: come up with the ad idea, produce it using AI + editing, and make it client-ready. You won't be pulling levers inside Ads Manager — we handle media buying. Your job is everything upstream of the upload button.

This suits someone who thinks in hooks and scroll-stopping first frames, not someone who thinks in colour grades and transitions.

What you'll do

Ideation & concepting (roughly 30% of your time)

- Develop ad concepts for client briefs — angles, hooks, offers, formats
- Build sample/spec creative to pitch concepts internally and to clients
- Research what's working: competitor ads, Meta Ad Library, TikTok Creative Center, trending formats
- Maintain a running swipe file of winning ad structures and translate them into concepts for our accounts

AI creative production (roughly 30%)

- Produce ad variations on The Digital Creators — casting, scripting, prompting, iterating until output is usable
- Edit AI output into client-ready assets: trimming, pacing, captions, b-roll, product cutaways, sound design, brand overlays
- Ship in the right specs and ratios for Meta and TikTok placements (9:16, 4:5, 1:1)
- Build variation sets from a winning concept — current hooks, new openers, new CTAs on the same base

Scripting & shoot support (roughly 20%)

- Write shooting scripts we can film in-house: shot lists, dialogue, on-screen text, b-roll needs




- Write for the format — talking head, UGC testimonial, demo, founder story, problem/solution
- Edit the footage after the shoot into finished ads and cut-downs

Creative strategy & feedback loop (roughly 20%)

- Read performance reports and connect results back to creative decisions — which hooks held attention, which angles converted
- Recommend what to test next based on that read
- Present and defend creative thinking to clients in plain business language

What we need

Must have

- 2+ years producing short-form video content for brands, an agency, or as a freelancer
- Working command of a video editor — Premiere Pro, CapCut, DaVinci Resolve, or Final Cut. Speed matters more than which one.
- Genuine familiarity with how Meta and TikTok ads work as a business : what a hook is, why the first two seconds decide everything, why one creative beats another, roughly what CTR/CPA/ROAS/thumbstop mean and why they move

- Hands-on experience with at least one AI video or image generation tool, and the patience to iterate on prompts rather than accept the first output
- Ability to write in a natural, spoken, non-corporate voice — ad scripts, not brochure copy

- A portfolio of short-form work. Ads preferred; organic short-form acceptable if the hook craft is visible.

Nice to have

- Experience across multiple client categories (D2C, services, SaaS, local business)

- Motion graphics or basic After Effects
- Comfort on camera, or experience directing someone who is
- Experience briefing or working with human UGC creators

Explicitly NOT part of this role

- Setting up or managing Meta Ads Manager, TikTok Ads Manager, or Google Ads
- Pixel, conversion tracking, or attribution setup
- Media buying, budget allocation, bid strategy

How to apply https://forms.gle/rXbVqyrCyxjoV6j98

📌 Creative Strategist & Video Editor (India)
🏢 The Digital Creators
📍 India