Banao Digital is looking for a Creative Strategist – Content & Digital Marketing who can think beyond simply creating content. The ideal candidate will understand audiences, identify trends, develop creative concepts, and turn marketing objectives into engaging content and campaigns.

You will work closely with the social media, video editing, design, and digital marketing teams to develop content ideas and creative strategies that help brands increase their visibility, engagement, and conversions.

Key Responsibilities

- Develop creative content strategies for social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
- Generate fresh and engaging ideas for Reels, static posts, carousels, campaigns, advertisements, and brand content.
- Research current social media trends, formats, memes, cultural moments, and audience behavior to identify relevant content opportunities.
- Develop creative concepts and campaign ideas based on client objectives and target audiences.
- Convert marketing objectives into clear creative directions for designers, video editors, and content creators.
- Create content calendars and plan content themes, campaigns, and communication.
- Understand different brand personalities and develop content that matches each brand's tone and positioning.
- Write or guide hooks, captions, scripts, taglines, CTAs, and campaign messaging.
- Work with the performance marketing team to develop creative concepts for paid advertisements.




- Analyze content performance and identify what is working and what needs improvement.
- Use insights from engagement, reach, views, leads, and conversions to improve future content strategies.
- Keep track of competitors and industry trends to identify opportunities for clients.
- Participate in brainstorming sessions and present creative ideas to internal teams and clients.
- Ensure that creative output remains aligned with the brand's objectives and marketing strategy.
- Coordinate with designers, video editors, photographers, influencers, and other creative resources when required.

What We're Looking For
- Strong creative thinking and the ability to generate original content ideas.
- Good understanding of social media platforms and current digital trends.
- Strong understanding of content marketing and digital marketing fundamentals.
- Ability to understand a target audience and create ideas that resonate with them.
- Good storytelling and communication skills.
- Ability to write compelling hooks, captions, scripts, and marketing messages.
- Strong research and trend-spotting skills.
- Ability to understand basic marketing metrics such as engagement, reach, CTR, leads, conversions, and ROAS.
- Ability to work with multiple brands and adapt creative ideas according to different industries.
- Solid presentation and idea-pitching skills.
- Ability to work collaboratively with creative and marketing teams.

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: In person

📌 Creative Strategist (Nashik)
🏢 Banao Digital
📍 Nashik