About us:

We are the team behind Indya and FabAlley, two of India's most-loved fashion brands, shipping to customers in over two hundred countries. We are expanding beyond wedding wear into home, Ayurveda and more. Small teams, real ownership early, and a short distance between an idea and it going live.

Who we sell to:

Indya sells Indian occasion wear almost entirely outside India. Our customers are Indian-origin women in the United States, the United Kingdom, Canada and Australia. They pay in dollars and pounds, order values are high, and the purchase is emotional and time-bound: a lehenga for a wedding six weeks away, worn in photographs that matter to her. Creative that works for Indian domestic audiences does not automatically work here.

The role:

You own why our Meta ads win or die in the first three seconds. You read ad-level data, decide which layer of the creative is broken, brief the fix, get it shipped, and repeat. You will not design or edit. You decide what gets made, and why.

What you will do:

- Diagnose performance by layer: hook rate, hold rate, click-through, conversion. Name the broken layer before proposing a fix.
- Build and maintain internal benchmarks by placement and country. Reels does not behave like Feed, and Australia does not behave like the US.
- Write briefs precise enough for an editor to execute without a call: hook angle, script beats, pacing, on-screen text, first frame, sound-off legibility.
- Run a structured testing calendar with one variable per test.
- Work across formats. Video, statics, carousels and collection ads all earn budget here. Fabric, drape, embroidery and fit sell this category,



so still formats carry real weight.
- Maintain a tagged hook bank and swipe file the team can search and reuse.
- Run the creator and editor pipeline for volume, shipping net-new concepts every week.
- Work with media buying so testing cadence matches budget and scaling decisions.
- Sit close to design and merchandising. The best hooks in this category come from the product.

What we are looking for:

- 2-5 years in performance creative strategy, creator-led growth, or media buying with creative ownership. D2C or e-commerce preferred.
- Fluency with Meta Ads Manager. You can read a breakdown report and identify which layer is broken and what to test next.
- A trained eye for what stops a scroll, with the ability to explain why in specific terms.
- Comfortable in spreadsheets and with basic sample-size discipline.
- Clear brief writing.
- Practical, not required: experience selling to or living in the US, UK, Canada or Australia; running a creator pipeline; a personal track record of short-form content that performed.

How we hire: A paid work sample of about ninety minutes: rank five of our live ads with the metrics hidden and explain your reasoning, then diagnose three ads with metrics revealed and propose your next three tests.

First ninety days:

- Internal benchmark set built by placement and country, in active use.
- A documented testing framework live, with a visible weekly calendar.
- Net-new concepts shipping weekly at an agreed rate.
- A tagged hook bank others can search and use.
- At least one creative learning documented well enough to be reused six months later.

📌 Creative Strategist, Meta Ads (Performance Creative) (Noida)
🏢 High Street Essentials
📍 Noida