Key Responsibilities

- Ideate, conceptualize, visualize, write, produce, direct, and edit unique on-air promos for all content across the Malayalam Business network
- Ensure promos deliver fresh creative perspectives and consistently stay ahead of the competition
- Infuse local flavor and Malayalam cultural sensibilities into campaigns to ensure relevance and audience connect
- Maintain high creative and production standards, aligning with the channel’s philosophy, and delivering campaigns on time and within budget
- Collaborate with content teams to develop impactful briefs and campaign ideas that maximize engagement
- Strategize and generate creative promo concepts to keep audiences excited and anticipating episodes
- Define and execute the channel’s visual identity through packaging and graphical elements
- Partner with Marketing and Strategy teams to deliver region-specific campaigns tailored for local audiences
- Produce showreels, AVs, and flash presentations as needed for internal and external stakeholders
- Foster creativity, innovation, and collaboration within the team, providing leadership and mentorship to the OAP and Graphics functions

Skills & Attributes for success





- Robust creative vision with the ability to craft compelling narratives through promos and packaging
- Deep understanding of Malayalam culture, audience sensibilities, and regional entertainment preferences
- Expertise in promo ideation, direction, and editing, with strong visual and storytelling instincts
- Proven ability to lead creative teams, inspire innovation, and mentor talent
- Strong collaboration skills to work seamlessly with content, marketing, and strategy functions
- Ability to deliver high-quality creative output under tight timelines and budgets
- Agility to adapt to changing trends and competition dynamics, while driving differentiation

* Preferred Education & Experience

- Graduate or postgraduate degree in Mass Communication, Media, or related creative field.
- 20+ years of experience in on-air promotions, creative direction, or content packaging, preferably within television or entertainment.
- Malayalam language proficiency is mandatory.
- Proven track record in conceptualizing and delivering high-impact campaigns for GEC or regional channels.
- Hands-on experience in promo direction, editing, and graphics supervision.
- Prior leadership experience in managing creative and graphics teams is strongly preferred.

📌 Creative Director - Creative Communications (On Air Promos), Malayalam (India)
🏢 JioStar
📍 India