About Beastlife

Beastlife is a fast-growing fitness and nutrition brand focused on building effective, accessible products for people pursuing better health, fitness and performance.

About the Role

We are looking for a Creative Controller who will own the quality, consistency and effectiveness of all creatives produced by our Graphics & Video teams .

This role sits at the intersection of Brand, Creative and Performance Marketing . You will ensure every creative is not only visually strong and on-brand, but also built with a transparent understanding of consumer psychology, digital advertising and conversion objectives .

You will act as the key liaison between the Creative and D2C Performance Marketing teams , ensuring the right creative ideas are developed, tested and optimised for performance.

What You’ll Do

- Own the creative approval process across graphics, videos, performance ads, social content and other digital communication.
- Ensure all creatives follow Beastlife's brand guidelines, tone of voice, communication principles and business objectives .
- Work closely with the Creative, Graphics and Video teams to improve creative concepts, storytelling, hooks, messaging and execution.
- Partner with the D2C/Performance Marketing team to understand campaign objectives, audience insights and performance requirements.
- Develop a strong understanding of what makes creatives perform across Meta, Google, YouTube and other digital platforms .
- Evaluate creatives using performance metrics such as ROAS, CTR, CPC, CPA, CVR, thumb-stop rate, engagement and conversion performance .
- Use performance data and learnings to identify winning creative patterns, hooks, formats, messages and visual styles .




- Create a structured feedback loop between the Performance Marketing and Creative teams to continuously improve creative output.
- Ensure the creative team is consistently producing a healthy pipeline of performance-focused creatives for testing and scaling .
- Stay updated on emerging digital creative trends, advertising formats, consumer behaviour and competitor communication.

What We’re Looking For

- 5–7 years of experience in creative strategy, creative direction, performance creative, digital marketing or a similar role.
- Strong understanding of D2C/e-commerce marketing and performance advertising .
- Proven understanding of how creative impacts ROAS, CTR, CPC, CVR and overall campaign performance .
- Ability to look beyond aesthetics and evaluate a creative from a conversion and business perspective .
- Strong understanding of ad hooks, storytelling, CTAs, UGC, product communication and direct-response creative .
- Excellent communication and feedback skills with the ability to work closely with designers, video editors, copywriters and performance marketers.
- Strong eye for detail and a clear understanding of brand consistency and tone of voice .
- Experience working with Meta Ads and other digital advertising platforms is highly preferred.
- Passion for fitness, nutrition, consumer brands and digital culture will be an added advantage.

What You’ll Get An opportunity to play a key role in shaping the creative engine of a fast-growing D2C fitness & nutrition brand — working directly across Brand, Creative, Performance Marketing and Business . If you believe great creative is not just about looking good, but about making people stop, believe, click and buy , we'd love to hear from you.

Join Beastlife and help build the next generation of fitness & nutrition marketing.

Location: Gurgaon, Udyog Vihar | Work from Office

Employment Type: Full-Time

Working Days: 5 Days a Week

📌 Creative Controller (Gurugram)
🏢 BeastLife
📍 Gurugram