CREATIVE & CONTENT STRATEGIST – CLIENT LEAD

MARKIVIS Location: Dwarka, New Delhi Employment Type: Full-time, In office Experience: 5–8 Years

I. ABOUT THE ROLE

Markivis is looking for a Creative & Content Strategist – Client Lead — a senior, agency-side client lead who owns the content strategy, storytelling, creative direction, and the client relationship for key B2B accounts.

This is first and foremost a client and account management role. You will be the single point of ownership for a portfolio of enterprise B2B accounts — running QBRs, managing scope and expectations, handling escalations, and being the person the client calls when a decision is needed. Content strategy and creative direction sit atop account ownership; they do not substitute for it.

We need someone who has done this before, inside an agency, not someone moving into client-facing work for the first time. If you have led B2B accounts from the agency side — with full P&L;, scope, and relationship accountability — and you can also think clearly about narrative and content, this role is built for you.

II. ABOUT MARKIVIS

Markivis is a B2B marketing agency based in New Delhi. We work with leading enterprise and technology brands, including Tata Communications, HCLTech, Bosch BGSW, Apexon, Persistent, Xoriant, Slimstock, and Beyond Codes.

We are a HubSpot Gold Partner and a SuperAGI partner, and we run a proprietary AI marketing framework called BEAM.

The categories we work with include enterprise IT services, SaaS, cloud, cybersecurity, connectivity, digital engineering, Data and AI, and professional services.

Our job is to turn complex business and technology propositions into clear, differentiated, and compelling stories for B2B audiences.

III. KEY RESPONSIBILITIES

1. Client & Account Ownership (Primary Responsibility)

- Own the end-to-end agency-client relationship for key B2B accounts — you are the single point of accountability, not a contributor to someone else's account.
- Lead client kick-offs, weekly reviews, quarterly business reviews (QBRs), campaign discussions, and editorial planning sessions.
- Manage scope, timelines, budgets, and delivery quality across each account.
- Handle escalations, pushback, and difficult conversations directly and professionally — including saying no to a client when the brief or ask is wrong.
- Act as the face of Markivis to the client, and the voice of the client within Markivis.
- Navigate ambiguous briefs, manage feedback loops, and keep senior client stakeholders aligned and confident in the work.

2. Content Strategy & Narrative Direction

- Own and develop content strategies aligned with each client's business objectives, target audiences, solutions, industries, and marketing priorities.
- Build clear content roadmaps so every asset contributes to a larger strategic narrative.
- Define campaign messaging, positioning, key arguments,



and storylines before individual assets are built.

3. B2B Content Development Conceptualise, structure, review, and guide content across formats including:

- Thought leadership articles and POVs
- Whitepapers and eBooks
- Case studies and customer stories
- Blogs and long-form articles
- Campaign messaging and content
- LinkedIn and executive thought leadership content
- Website and landing page content
- Email and nurture campaigns
- Sales enablement decks and presentations
- Reports and playbooks
- Video and AV scripts

4. Technical and Enterprise Storytelling

- Work with complex subjects across enterprise technology, IT services, SaaS, cloud, cybersecurity, connectivity, digital engineering, Data and AI, and professional services.
- Understand technical inputs, identify the business story within them, and translate complex information into content that resonates with business and technology decision-makers.

5. Creative Team Direction

- Brief and guide writers and designers so content and creative execution stay aligned with account strategy.
- Review work, strengthen narratives, and give clear, specific, constructive feedback.

6. Presentation Storytelling

- Develop and review presentations with a strong focus on narrative structure, information hierarchy, visual argument, and clarity.
- Use PowerPoint as a storytelling and thinking tool, not just a place to put information.

IV. WHAT YOU MUST BE GREAT AT Agency Client & Account Management (non-negotiable) Proven track record owning B2B client accounts from the agency side — not just delivering content into someone else's account. You should be comfortable being the last line of accountability on scope, delivery, and the relationship.

B2B Storytelling Strong understanding of how to build compelling narratives for B2B audiences and enterprise decision-makers.

Enterprise and Technology Content Strong experience creating content for brands in enterprise IT, IT services, SaaS, cloud, cybersecurity, connectivity, digital engineering, Data and AI, or professional services.

Content Strategy and Long-Form Content Ability to structure complex ideas across thought leadership, whitepapers, reports, POVs, case studies, and other long-form B2B content while maintaining clarity and narrative flow.

Creative Judgment Ability to identify weak positioning, generic writing, unnecessary jargon, and poor narrative structure — and to form and defend a clear point of view.

PowerPoint Storytelling Strong understanding of presentation structure, hierarchy, visual argument,



and narrative flow.

V. EXPERIENCE REQUIREMENTS

- Must have worked in a marketing, creative, or communications agency, owning client accounts directly — this is mandatory. Purely in-house content or brand roles without direct agency-side client ownership will not be considered.
- 5–8 years of experience across content strategy, brand strategy, thought leadership, or creative strategy, with clear account/client management accountability throughout.
- Strong experience working with enterprise technology, IT services, SaaS, cloud, cybersecurity, digital engineering, connectivity, Data and AI, or professional services brands.
- Proven experience developing B2B content and narratives for senior business and technology audiences, including CXO-level stakeholders.
- Experience owning or significantly contributing to large B2B client accounts, preferably within a B2B marketing agency or enterprise technology organisation.
- A strong portfolio demonstrating both account leadership and B2B content/campaign work.
- Candidates should be able to walk us through at least three B2B projects in detail, including the brief, business objective, target audience, strategic approach, content direction, final outcome — and your specific role in managing the client relationship.
- Experience working with brands such as Tata Communications, HCLTech, TCS, Infosys, Wipro, or comparable enterprise B2B brands would be an advantage.

VI. KEY PERFORMANCE INDICATORS

- Client Satisfaction and Account Retention
- Account Growth and Strategic Contribution
- B2B Content Quality and Strategic Alignment
- Content and Campaign Delivery
- Creative and Content Team Direction

VII. LOCATION AND WORKING MODEL Location: Dwarka, New Delhi. Working Model: Work From Office. Employment Type: Full-time

This is an on-site position based at the Markivis office in Dwarka, New Delhi.

VIII. HOW TO APPLY

Interested candidates can apply directly through LinkedIn or email their application to: [email protected]

Please share your updated CV along with a portfolio containing at least three strong B2B work samples.

Your portfolio should demonstrate your experience owning client accounts on the agency side , along with your ability to understand complex business and technology subjects and turn them into compelling content and narratives.

Email Subject: Application – Creative & Content Strategist – Client Lead at [email protected].

Screening question (please answer in your application): Have you managed a B2B client account end-to-end on the agency side — including QBRs, escalations, and scope/feedback negotiation? Please name the account and describe your specific role.

If you have led B2B client accounts from within an agency, and enjoy combining that with content strategy, storytelling, and creative direction, we would like to hear from you.

📌 CREATIVE & CONTENT STRATEGIST - CLIENT LEAD (New Delhi)
🏢 Markivis
📍 New Delhi