Copywriter – Brand & Social (belif & The Face Shop India)

If your writing can make someone stop scrolling, feel something, and instantly understand a brand's value, we'd love to meet you.

Brands: India's leading Korean skincare brands, each with a distinct personality.

belif is premium and honest, hydration first philosophy brand.

The Face Shop is fresh, approachable, trend-aware and rooted in everyday beauty.

What you'll do

- Own copy across Instagram, Meta ads, websites, emails, WhatsApp, retail, PR and campaign launches.
- Write sharp, high-performing hooks that capture attention within the first few seconds.
- Develop concepts, headlines, taglines, scripts and campaign messaging.
- Write both brand-building and performance marketing copy.
- Turn skincare science, ingredients and product benefits into compelling consumer stories.
- Collaborate closely with designers, content creators, performance marketers and brand managers.




- Ensure every word feels premium, intentional and on-brand.
- Stay on top of beauty trends, internet culture and global content to inspire fresh ideas.

We're looking for someone who

- Has 2–5 years of experience in copywriting for beauty, skincare, fashion, lifestyle, luxury or premium consumer brands.
- Understands social-first storytelling and performance marketing.
- Writes concise, memorable copy without relying on clichés.
- Has exceptional English writing skills and a robust eye for detail.
- Understands consumer psychology and what makes people stop scrolling.
- Can simplify complex product claims into engaging, benefit-led messaging.
- Can work independently while managing both campaigns and deadlines.

📌 Copywriter (Mumbai)
🏢 Glide Brands
📍 Mumbai