Designation: Content Specialist

Domain:

Healthcare

Experience: 5-7 years

Job Type: Full-time

Salary: Best in industry

Location: Gurgaon, India (work from office only)

Job Summary :

● Create high-quality, accurate, engaging content that supports business goals, drives organic traffic, and improves user engagement.

● Develop and optimise content across websites, blogs, product pages, emails, and other digital channels while maintaining brand consistency .

● Conduct research to ensure content is factually correct, relevant, and aligned with audience needs and search intent.

● Maintain editorial standards , ensuring all content meets quality, compliance, and brand guidelines before publication.

● Analyse content performance and implement data-driven improvements to increase visibility, engagement, and business impact.

● Manage content workflows and deadlines effectively to ensure timely delivery of projects and initiatives.

Key Responsibilities:

● Create high-quality , original, and engaging content for blogs, landing pages, category pages, product pages, etc., optimised for search engines, user intent, and business goals.

● Conduct content research and use keyword data, SERP analysis, competitor insights, and search intent to develop and optimise content.

● Apply on-page SEO best practices, including content structure , keyword optimisation , metadata, internal linking, and topical relevance.





● Ensure all content meets brand, editorial, quality, accuracy, and readability standards.

● Stay updated on SEO trends, search engine algorithm changes, and evolving content best practices.

● Use performance insights to recommend content updates, new topics and optimisation opportunities.

Required Skills & Qualifications:

● 5+ years of professional experience in SEO content writing, content marketing, or a similar role.

● Excellent writing, editing, proofreading, and communication skills with exceptional attention to detail.

● Solid research , analytical , and problem-solving skills , with the ability to simplify complex topics into engaging, reader-friendly content.

● Proven ability to create high-quality, SEO-optimised content that drives organic traffic and aligns with user intent and business objectives.

● Strong understanding of SEO principles , keyword research , search intent , SERP analysis , on-page optimisation , and content strategy.

● Ability to interpret SEO and content performance data to identify trends , uncover opportunities, and recommend actionable improvements.

● Self-driven, proactive, and capable of taking ownership of content initiatives from ideation to optimisation.

● A continuous learning mindset with a keen interest in staying updated on SEO trends, search engine algorithm updates, and evolving content best practices.

📌 Content Writer (Healthcare) (Gurugram)
🏢 MoreTasks
📍 Gurugram