Department: Content & Creative Strategy

Location: Cocoma Digital HQ – Andheri West, Mumbai

Employment Type: Full-Time (On-site)

Experience Required: 1–3 Years

Reporting To: Account Manager

ABOUT COCOMA DIGITAL & STUDIOS

Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies. Our Digital division specializes in YouTube growth strategy, social media marketing, content development, creator collaborations, and digital brand building. Our Studios division delivers end-to-end post-production solutions for films, television, OTT platforms, web series, and digital-first content.

We're looking for a passionate Marathi Content Writer & Copywriter who enjoys storytelling, history, culture, and digital content, and can transform research into engaging content across YouTube and social media platforms.

ROLE OVERVIEW

We're looking for a creative and research-oriented Content Writer & Copywriter (Marathi) to support one of our flagship digital content brands.

The ideal candidate should have excellent command of Marathi, strong research abilities, and the ability to write engaging content for YouTube, social media, and digital platforms. The role involves creating compelling copy, researching historical and cultural topics, writing scripts, optimizing YouTube content, and working closely with creative, social media, and video teams.

KEY RESPONSIBILITIES

Content Writing & Copywriting

- Write compelling captions, social media copy, headlines, hooks, taglines, and CTAs in Marathi.
- Write YouTube titles, descriptions, metadata, and thumbnail copy.
- Develop scripts for YouTube videos, Shorts, Reels, interviews, documentaries, promotional videos, and digital campaigns.
- Adapt content for different social media platforms while maintaining consistency in tone and messaging.
- Proofread and review Marathi content before publishing.

Research & Editorial

- Conduct in-depth research on historical events, personalities, forts, culture, traditions, literature, festivals, significant milestones, and current affairs.
- Verify facts and ensure content accuracy through reliable sources.
- Build content ideas around anniversaries, birth anniversaries, festivals, and topical cultural moments.
- Assist in developing content calendars and editorial planning.





YouTube & Digital Content

- Write SEO-friendly YouTube titles, descriptions, chapters, and metadata.
- Support thumbnail text and hook creation.
- Repurpose long-form content into Shorts, Reels, carousels, quotes, and bite-sized content.
- Collaborate with editors to improve storytelling and audience retention.

AI & Content Innovation

- Use AI tools to assist with research, brainstorming, translations, proofreading, and workflow efficiency.
- Explore AI tools for faster content ideation, summarization, metadata generation, and digital publishing.
- Stay updated with content trends, AI tools, and YouTube best practices.

REQUIRED SKILLS & QUALIFICATIONS

- Bachelor's degree in Journalism, Mass Media, Literature, Communications, Marketing, or a related field.
- 1–3 years of experience in content writing, copywriting, scriptwriting, or digital content.
- Excellent command over Marathi (Reading, Writing & Speaking) – Mandatory.
- Strong English and Hindi communication skills.
- Robust research and fact-checking abilities.
- Excellent storytelling and writing skills.
- Understanding of YouTube content optimization and digital storytelling.
- Working knowledge of ChatGPT, Gemini, Claude, Perplexity, or similar AI tools.
- Strong proofreading and editing skills.
- High attention to detail and accuracy.

PREFERRED EXPERIENCE

- Experience writing for YouTube channels or digital media brands.
- Experience with historical, cultural, documentary, educational, or entertainment content.
- Experience writing scripts for interviews, podcasts, documentaries, or non-fiction content.
- Familiarity with SEO writing and YouTube metadata.
- Understanding of Marathi history, literature, and cultural heritage will be an added advantage.

LANGUAGE & COMMUNICATION PROFICIENCY

- Marathi – Professional Proficiency (Reading, Writing & Speaking) – Mandatory
- English – Professional Proficiency
- Hindi – Professional Proficiency





TOOLS & TECHNICAL PROFICIENCY YouTube & SEO

- YouTube Studio
- Google Trends
- Google Keyword Planner
- Basic SEO Tools

AI & Productivity

- ChatGPT
- Google Gemini
- Claude
- Perplexity
- Grammarly
- AI-powered research and writing tools

SUCCESS METRICS (KPIs)

- Content Quality & Accuracy
- Publishing Readiness
- Research Quality
- SEO Optimization
- Engagement Performance
- Content Output
- Editorial Accuracy
- Timely Delivery
- Creative Contribution

IDEAL CANDIDATE PROFILE We're looking for someone who:

- Has a genuine interest in Marathi history, culture, heritage, literature, and storytelling.
- Is passionate about writing and digital content.
- Can transform research into engaging stories across YouTube and social media.
- Understands audience psychology and platform-specific content.
- Uses AI responsibly to improve productivity and content quality.
- Has excellent attention to detail and editorial accuracy.
- Enjoys continuous learning and staying updated with digital trends.
- Thrives in a collaborative, fast-paced creative environment.

WHAT WE OFFER

- Competitive Compensation
- Career Growth Opportunities
- Exposure to Leading Media & Entertainment Brands
- Opportunity to Work on Large-Scale YouTube & Digital Content Properties
- Collaborative & Creative Work Environment
- Hands-on Exposure to AI-Powered Content Creation & Digital Publishing
- Continuous Learning & Professional Development
- Opportunity to Shape High-Impact Content with Cultural Significance

A DAY AT COCOMA DIGITAL – CONTENT WRITER & COPYWRITER Your day begins by researching upcoming content, historical events, and cultural references before collaborating with the creative team to plan stories and campaigns. You'll write scripts, captions, YouTube metadata, and social media copy while ensuring every piece of content is accurate, engaging, and optimized for digital platforms.

Throughout the day, you'll work closely with editors, designers, and social media executives to transform research into compelling digital stories, leveraging AI tools to improve efficiency while maintaining authenticity and editorial excellence. At Cocoma, your words help preserve stories, engage audiences, and build meaningful digital communities.

📌 CONTENT WRITER & COPYWRITER (MARATHI) (Mumbai)
🏢 Cocoma Digital
📍 Mumbai