Content Strategist

Company: UnleashX

Location: Gurugram, Haryana — In office

Employment Type: Full-time About UnleashX

UnleashX is building AI-powered employees that help businesses automate conversations, follow-ups, customer interactions, lead qualification, support, and other repetitive workflows.

We are looking for a Content Strategist who can turn complex AI, automation, and B2B SaaS concepts into explicit, compelling content that builds brand authority, drives engagement, and supports business growth. Role Overview

As a Content Strategist, you will own the content strategy across LinkedIn, blogs, website, landing pages, case studies, and other marketing channels.

You will work closely with the founding team, product, sales, and marketing teams to understand our products, customers, use cases, and market trends—and translate them into high-quality, insight-driven content.

This role is ideal for someone who understands B2B content, storytelling, AI/technology, and audience psychology, and knows how to create content that goes beyond likes and actually contributes to brand and business growth. Key Responsibilities

- Develop and execute UnleashX's B2B content strategy across multiple channels.
- Build and manage a monthly/quarterly content calendar aligned with business and marketing goals.
- Create high-quality content for LinkedIn, blogs, website pages, landing pages, newsletters, and sales enablement.
- Develop thought-leadership content around AI, Voice AI, AI Employees, automation, SaaS, future of work, and enterprise technology.
- Translate complex technical/product concepts into simple, engaging, business-focused narratives.
- Research industry trends,



competitors, customer pain points, and emerging AI use cases to identify content opportunities.
- Develop content around different buyer personas, ICPs, industries, and funnel stages.
- Create product narratives, use-case content, solution pages, case studies, customer stories, and founder-led content.
- Repurpose long-form content into LinkedIn posts, short-form content, email content, video scripts, and other formats.
- Collaborate with designers and video editors to develop creative content assets.
- Work closely with the sales team to create content that supports lead generation and sales conversations.
- Monitor content performance and use data to improve topics, formats, messaging, and distribution.
- Maintain consistency in UnleashX's brand voice, messaging, and positioning.
- Stay updated on AI, SaaS, automation, and B2B marketing trends. What We're Looking For
- 1–3 years of experience in content strategy, B2B content marketing, SaaS content, or a related role.
- Strong writing, editing, storytelling, and research skills.
- Understanding of B2B SaaS, AI, technology, or startup ecosystems is a strong advantage.
- Ability to simplify complex concepts without losing their meaning.
- Robust understanding of LinkedIn and professional/B2B content.




- Experience creating content across multiple formats and platforms.
- Ability to think strategically while also being hands-on with execution.
- Strong understanding of SEO, content distribution, and content performance metrics.
- Ability to work independently in a fast-paced startup workplace.
- Strong attention to detail and a sharp sense of what makes content valuable, relevant, and engaging. Good to Have
- Experience working with an AI, SaaS, or technology startup.
- Experience with founder-led content and personal branding.
- Familiarity with tools such as ChatGPT/Claude, Notion, Google Analytics, Search Console, Ahrefs/Semrush, or similar tools.
- Basic understanding of SEO and content-led demand generation.
- Experience creating case studies, whitepapers, reports, or sales enablement content.

What Success Looks

Like

- Stronger UnleashX brand authority in the AI and automation space.
- Consistent production of high-quality B2B content.
- Growth in relevant LinkedIn and organic audiences.
- Increased website traffic and qualified inbound leads through content.
- Better engagement with target ICPs and decision-makers.
- Content that supports sales conversations and contributes to pipeline.

Why Join

UnleashX?

- Work closely with the founding and leadership team.
- Build content for a fast-growing AI and B2B SaaS company.
- Get exposure to AI, automation, enterprise technology, and modern GTM strategies.
- Own the content function and have a direct impact on brand growth.
- Work in a fast-paced environment where ideas can quickly turn into execution.

📌 Content Strategist (Gurugram)
🏢 UnleashX
📍 Gurugram