Content & Copy Writer (Brand & Video-First)

Location: Remote

Experience: 5-6 Years

Employment Type: Full-Time

Reports To: Digital & Brand Manager

About the Role

We're looking for a Content & Copy Writer who can genuinely sell - someone who understands that great copy isn't decoration, it's persuasion. This isn't a role for someone who writes captions and calls it a day. We need a writer who thinks in narratives, hooks, and scroll-stopping angles- someone who can turn a brand brief into a copy that converts, and then turn that copy into a creative vision our design and video team can bring to life.

If you've never scaled a campaign, driven engagement, or seen your words move a metric -this role isn't for you. We're looking for someone who's done it before and is hungry to do it again, faster and better.

Only complete applications (resume + work samples) will receive a response

What You'll Do

● Write copy that sells - across websites, landing pages, ads, email, social captions, and brand campaigns with a clear voice, sharp hooks, and a bias toward conversion.

● Conceptualize video and social content -come up with ideas, scripts, and story arcs for Reels, Shorts, and campaign videos that are built to stop the scroll.

● Collaborate with designers and video editors -translate your written concepts into visual briefs, storyboards, and shot ideas so the creative team can execute your vision, not just your words.

● Own the brand voice across multiple platforms and formats, adapting tone for different audiences without losing consistency.

● Work at speed -manage multiple briefs, tight deadlines, and last-minute pivots without dropping quality.

● Bring a point of view

- pitch content ideas and campaign angles proactively, rather than waiting to be briefed line by line.





What We're Looking For ● Proven experience scaling a marketing campaign -you should be able to show us real results: growth, engagement, conversions, reach. Portfolio and numbers matter more than job titles.

● Solid, demonstrable copywriting skills

- show us work that sold something, not just work that looked nice.

● A creative, visual mind

- you don't just write "make a video about X," you can see the video before it's shot and communicate that to designers/editors.

● Comfort working under pressure and tight deadlines -this is a fast-moving environment, not a slow content calendar. ● Excellent command of written English, tone, and storytelling structure.

● Familiarity with short-form video trends, hooks, and platform-specific content behavior (Instagram, YouTube Shorts, LinkedIn, etc.)

● A collaborative mindset - you'll be working closely with designers, editors, and the brand team daily.

Nice to Have

● Experience writing for multiple brands or clients simultaneously.

● Basic understanding of storyboarding or shot-listing for video.

● Familiarity with performance metrics (CTR, engagement rate, watch time) and how copy influences them.

Who Should NOT Apply

We say this with respect for your time and ours: if you haven't been part of a campaign that actually scaled - grew an audience, drove real engagement, or moved a business metric - this role won't be the right fit. We're looking for someone who's been in the trenches, not someone testing the waters.

Why Join Us

● Work directly on high-visibility brand and campaign work with real creative ownership.

● A fast-paced environment where good ideas move quickly from brief to execution.

● Close collaboration with a design and video team that will bring your concepts to life.

📌 Content & Copy Writer (Brand & Video-First) (Mumbai)
🏢 Knowledge Networks
📍 Mumbai