Job DescriptionContent & Social Media Lead

NIf you watch a Reel and instantly know why it went viral, keep reading.

NWe're not looking for someone to "manage social media."

NWe're looking for someonewho understands people.

NSomeone who knows why certain videos make you laugh, cry, send them to friends, or immediately save them.

NSomeone who understands that the best content isn't about algorithms, it's about emotion.

NAt Rasa Silver Stories, we're building one of India's fastest-growing jewellery brands. But more importantly, we're building a brand people genuinely want to follow, talk about and be part of.

NWe don't want generic jewellery content.

NWe want the content everyone else wishes they'd made.

NWhat You'll Do

nYou'll own the entire content universe of Rasa.

NFrom dreaming up viral ideas at 11 PM to directing shoots, working with creators, launching campaigns and building stories that make people stop scrolling.

NOne day you could be creating an emotional brand film.

NThe next, you're scripting a reel that's getting shared across Instagram.

NThen you're working with creators, spotting trends before everyone else, or creating a campaign that gets people lining up outside our stores.

NIf it's content...

nIt's yours to build.

NWe're Looking For SomeoneWho...

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- Lives and breathes Instagram, YouTube and social media.
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- Constantly saves content because "this was brilliant."
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- Understands human psychology, storytelling and what makes people feel something.
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- Knows that every platform has a different language and creates accordingly.
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- Can spot trends before they become trends.
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- Thinks in hooks, retention, shares and conversations not just views.
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- Loves experimenting andisn't afraid to try crazy ideas.
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- Has exceptional aesthetic taste and attention to detail.
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- Can lead shoots, creators, editors and agencies with confidence.
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- Wants to build work they're genuinely proud of.
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nHuge Bonus If...

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- You're a content creator yourself.
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- You've grown your own page or built an audience.
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- You've had videos organically go viral.
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- You naturally think in content wherever you go.
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- You have that instinct where you just know...
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- "People are going to love this."
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nWhat Success LooksLike

NNot more posts.

nMore conversations.

NMore shares.

nMoresaves.

NMore people discovering Rasa because our content made them feel something.

NContent that inspires visits to our stores.

NContent competitors startcopying.

NContent people remember.

NWhy You'll Love This Role

NYou'll have the freedom to experiment.

NYou'll work directly withthe founders.

NYou'll collaborate with creators, influencers and some of the best creative talent in the country.

NYou'll have the prospect to build a brand from the ground up not just another Instagram page.

NIf you've ever wanted to create work that millions of people watch, talk about and remember...

NThis is your chance.

nLet's build India's most loved jewellery brand together.

📌 Content And Social Media Lead (Karnataka)
🏢 Rasa Silver Stories
📍 Karnataka