Key Responsibilities

- Own lifecycle and retention campaigns end to end across push notifications, in-app, email, SMS and WhatsApp - planning, building, launching and optimizing.

- Design and run user journeys, triggered flows and segmentation in CleverTap (and MoEngage), mapping messaging to lifecycle stages: onboarding, activation, repeat, win-back, churn-risk.

- Own retention metrics - cohort retention, repeat purchase / repeat-session rate, reactivation, churn and LTV - and drive them with a clear hypothesis behind each campaign.

- Run structured A/B tests (creative, timing, channel, offer) and act on results rather than shipping on gut.

- Do the data analysis yourself - build cohorts, funnels and RFM cuts in Excel, pull the story out of the numbers, and translate it into the next set of campaigns.

- Work fluently with app events and attribution - understand the event taxonomy, what each event means, and how it feeds segmentation and measurement.

- Tie retention work to the growth objective: activation → repeat → loyalty, and defend the incremental impact of your campaigns.

- Report clearly on what moved, why,



and what’s next.

Core Competencies

- 1–3 years in CLM / CRM / retention marketing at an e-commerce or consumer-app-first brand.

- Deep hands-on with one of CleverTap or MoEngage, and working familiarity with the other — segments, journeys/flows, campaigns, and reporting. (CleverTap depth preferred.)

- Genuine command of CleverTap features - you know the platform through and through, not just the campaign builder.

- Expert Excel - pivot tables, lookups, cohort and funnel analysis; comfortable turning raw event/exported data into insight.

- Solid data analysis instinct - you think in cohorts and segments, form hypotheses, and read results honestly.

- Retention thinking, not just execution - you’ve owned lifecycle levers (onboarding, win-back, churn-risk) and can explain why a journey is structured the way it is.

- Working understanding of app events and attribution - event tracking, and how attribution informs segmentation and measurement.

📌 CLM / Retention Marketing (Bawana)
🏢 Promaynov Advisory Services
📍 Bawana