1. Manage day-to-day campaign metrics and optimizations across platforms
- Dive into data to be able to optimize better. Find trends and patterns in large datasets and theorize ways to exploit those trends.
- Understand our client campaigns and what works. Theorize and test why something is working, then find ways to iterate, scale and optimize.
- Collaborate with other marketing teams to find ideas and winners from other channels
- Expand and nurture our partnerships through accounts management and placement optimization to maximize revenue while ensuring that the partnerships are generating high-quality and high-intent leads.
- Complete responsibility for the portfolio of campaigns, P&L; target achievement.
- Media planning for various mobile campaigns.