**Business Head – D2C & E-commerce

Brand: HealthSense

Location: Bangalore | Work from Office

Experience: 8+ Years

Reports to: Founder

Role Type: Full-Time

About the Role

HealthSense is looking for a high-ownership Business Head – D2C & E-commerce to lead and scale the brand into its next phase of growth.

This is not just an e-commerce marketplace management role. We are looking for a business leader who can eventually take end-to-end ownership of the HealthSense business — revenue, profitability, marketplaces, category growth, team performance and execution.

The person will work directly with the Founder and should be equally comfortable building strategy, analysing numbers, managing teams and getting deeply involved in execution whenever required.

Key Responsibilities

1. P&L; & Business Ownership

* Own the overall revenue, gross margin, contribution margin and profitability of the business.
- Build monthly, quarterly and annual business plans and deliver against agreed targets.
- Identify the biggest growth and profitability opportunities across products, categories and channels.
- Manage budgets and ensure investments are delivering the desired business ROI.
- Create strong MIS and business review mechanisms for faster decision-making.

1. E-commerce & Marketplace Growth

* Lead and scale business across Amazon, Flipkart and other major marketplaces.
- Strong understanding of Amazon including sales, rankings, conversion, pricing, promotions, reviews, inventory and advertising.
- Build category-wise and SKU-wise growth plans instead of only looking at overall topline.
- Improve organic rankings, visibility, conversion, market share and profitability.
- Plan marketplace events, promotions, launches and pricing strategies.
- Build strong working relationships with marketplace category and account management teams.

1. Quick Commerce & New Channels

* Build and scale the business across Blinkit, Zepto, Swiggy Instamart and other emerging channels.
- Identify the right product assortment, pricing and inventory strategy for each platform.
- Evaluate and develop new online/offline channels wherever they can meaningfully contribute to the business.

1. Growth & Performance

* Work closely with the marketing and marketplace teams to improve TACOS, ACOS, ROAS, conversion and contribution margin.




- Ensure advertising spends are driving profitable incremental growth, not just higher sales.
- Understand customer acquisition, repeat behaviour and channel economics.
- Identify growth levers through pricing, promotions, content, advertising, assortment and product launches.

1. Product & Category Growth

* Identify new product and category opportunities using customer insights, competition, marketplace data and market trends.
- Build launch plans for new products and ensure successful go-to-market execution.
- Review category and SKU performance regularly and take decisions on scaling, pricing, repositioning or discontinuation.
- Work closely with sourcing and product teams to improve product competitiveness, margins and speed to market.

1. Demand Planning & Inventory

* Work closely with supply chain and sourcing teams on sales forecasting, demand planning and inventory availability.
- Ensure healthy inventory levels across marketplaces without excessive stock or frequent stock-outs.
- Improve inventory turns and working-capital efficiency.
- Ensure availability of key SKUs during major events and high-demand periods.

1. Team Leadership

* Lead and manage cross-functional teams across marketplaces, category, marketing, supply chain, product and operations.
- Set clear KPIs, ownership and accountability for each function.
- Hire and develop solid team members as the business scales.
- Build a high-performance culture focused on speed, ownership, numbers and execution.
- Reduce dependency on the Founder for routine business decisions by building robust people and processes.

1. Founder Partnership & Strategy

* Work directly with the Founder on business strategy, annual planning, new categories and major growth initiatives.
- Convert strategic priorities into clear execution plans and ensure completion.
- Bring problems along with possible solutions rather than only escalating issues.
- Eventually operate the business with a CEO/owner mindset,



allowing the Founder to focus more on long-term strategy and new growth opportunities.

Must-Have Experience
- 8+ years of relevant experience in D2C, e-commerce, consumer brands, marketplaces or online business.
- Experience working in a D2C / digital-first consumer brand is strongly preferred.
- Strong hands-on understanding of Amazon India is essential.
- Proven track record of scaling revenue, not just maintaining an existing business.
- Experience owning or significantly contributing to a business P&L.;
- Strong understanding of:
- Revenue & profitability
- Gross and contribution margins
- Amazon Ads / marketplace advertising
- ACOS / TACOS / ROAS
- Pricing & promotions
- Conversion & rankings
- Inventory & demand planning
- Product/category performance
- Proven experience leading and managing teams.

Preferred Experience

- Experience with Blinkit, Zepto, Instamart or Quick Commerce.
- Experience scaling a consumer brand across multiple online channels.
- Experience in consumer electronics, wellness, home healthcare, appliances, personal care or other D2C categories.
- Experience launching and scaling new products/categories.

Who Will Be a Great Fit

We are especially interested in someone who can demonstrate:

- “I joined when the business was ₹X Cr and helped scale it to ₹Y Cr.”
- Clear examples of improving sales as well as profitability.
- Experience managing meaningful marketplace/Amazon revenue.
- Examples of categories or products they have successfully scaled.
- Experience building and managing a strong team.
- Ability to understand numbers deeply and take fast commercial decisions.
- A strong builder and owner mindset, rather than a purely managerial approach.

Who May Not Be the Right Fit

This role may not be suitable for someone whose experience is primarily limited to:

- Brand marketing without P&L;/business ownership.
- Only managing Amazon listings or marketplace operations.
- Only performance marketing/advertising.
- Agency-side account management without having owned a consumer brand business.
- Large-company roles where responsibilities were restricted to a very narrow function.

We are looking for someone who has either already run a meaningful part of a D2C business or is ready to take complete ownership of one.**

📌 Business Head –C & E-commerce (Bengaluru)
🏢 HealthSense
📍 Bengaluru