Roles &

Responsibilities :

- Doctor Emplacement &
- Detailing: Conducting daily field visits to independent clinics and nursing homes to brief general practitioners (GPs) and consultants on the hospital's specialities, advanced equipment, and clinical milestones.

- Managing Referral Channels: Establishing and managing standard operating procedures (SOPs) for the referral pipeline, ensuring smooth communication when external doctors refer patients for specialized treatment.

- Nursing Home &

- Clinic Mapping: Systematically surveying assigned territories to map out all local clinics, small nursing homes, and diagnostic labs to expand the B2B network.

- Organizing Free Health Camps: Coordinating with local residential welfare associations (RWAs), community centers, and clubs to set up screening camps (e.g., blood pressure, sugar, cardiac check-ups) to build a patient pipeline.

- Corporate Wellness Tie-ups: Pitching and executing regular health check-up camps, occupational health audits, and wellness seminars at corporate offices within the assigned territory.

- Awareness Drives &

- Public Relations: Launching localized public health awareness initiatives (e.g., stroke awareness, diabetes control) in highly populated areas or community hubs.

- Patient Guidance &

- Onboarding: Acting as a personal point of contact for high-value or corporate-referred patients, ensuring they navigate the hospital OPD (Outpatient Department) or admission process without friction.

- Empaneled Vendor Liaison: Pitching to public sector undertakings (PSUs), government bodies, and large private corporate entities to empanel the hospital as an official healthcare provider.

- TPA &

- Insurance Coordination Support: Relaying critical ground feedback from corporate clients regarding third-party administrator (TPA) and cashless insurance facilities back to the internal billing and administrative teams.

- Industrial Belt Outreach:



Visiting manufacturing hubs and factories to pitch tailored annual health checks, emergency trauma support, and ambulance tie-up services.

- Continuing Medical Education (CME) Execution: Planning and setting up localized scientific seminars or CMEs where senior hospital consultants present complex case studies to local medical fraternities.

- Medical Conference Participation: Representing the healthcare brand at regional medical exhibitions, pharmaceutical trade shows, and doctor association meets.

- RWA &

- Club Engagements: Securing speaking slots for hospital specialists at community clubs or senior citizen forums to position the facility as a trusted neighborhood care provider.

- Daily Call Reporting (DCR): Compiling and logging detailed reports of daily doctor visits, camp outcomes, and regional lead metrics into the CRM software.

- Competitor Strategy Tracking: Monitoring rival hospital pricing structures, newly launched health packages, and field activities in the assigned zone.

- SLA &

- Ethical Compliance: Ensuring all on-field interactions, distributions of informational brochures, and doctor communications strictly adhere to healthcare advertising regulations and medical council ethics codes.

- BTL Asset Management: Ensuring Below-the-Line (BTL) marketing assets -- such as hospital brochures, doctor banners, standees, and camp flyers -- are prominently displayed at partner clinics and neighborhood points.

- Patient Feedback Loop Management: Gathering ground-level feedback from referred patients and community partners to report service gaps directly to hospital administration.

- Territory Growth Optimization: Analyzing monthly referral data to modify field routes, focusing time and resources on high-yield medical clusters.

- Competitor Tracking: Keeping a close eye on rival products, pricing strategies, and marketing tactics to ensure your brand maintains a competitive edge.

- Reporting: Compiling weekly or monthly performance reports to show Return on Investment (ROI) and identifying which channels are underperforming.

📌 Business Growth Executive (Kolkata)
🏢 Health Pillar Hospitals
📍 Kolkata