: Business Development Manager (BDM) – Digital Marketing

Company: Digital Khidki

Role: Business Development Manager (BDM)

Industry: Digital Marketing / Advertising

Location: Noida, Sector 63

Experience: 3+ Years

Employment Type: Full-time

Work Mode: In office

About the Role

We are looking for an experienced and result-oriented Business Development Manager (BDM) to join our digital marketing team.

The BDM will be responsible for generating new business, identifying potential brand clients, pitching digital marketing solutions, converting leads, and building long-term client relationships.

The ideal candidate should have a solid understanding of digital marketing services and the ability to confidently communicate with brands, founders, marketing heads, and decision-makers.

Key Responsibilities1. Business Development & Lead Generation

- Identify and generate new business opportunities for the company's digital marketing services.
- Research and identify potential brands, businesses, startups, D2C companies, e-commerce companies, and other prospective clients.
- Build and maintain a strong sales pipeline through outbound and inbound channels.
- Generate leads through cold calling, email outreach, LinkedIn, networking, references, social media, and other channels.
- Qualify leads based on business requirements, budgets, decision-making authority, and potential fit.
- Maintain regular follow-ups with prospects and ensure leads move effectively through the sales funnel.

1. Digital Marketing Sales

- Understand client requirements and recommend suitable digital marketing solutions.
- Pitch and sell services such as:
- Social Media Management
- Performance Marketing
- SEO
- Content Marketing
- Influencer Marketing
- Website Development
- Branding & Creative Services
- Video & Content Production
- Lead Generation
- E-commerce Marketing
- Prepare and deliver professional presentations, proposals, quotations, and pitches.
- Conduct client meetings and presentations both online and offline.
- Explain campaign objectives, deliverables, timelines, and expected outcomes to prospective clients.
- Work with internal teams to create customised proposals based on client requirements.

1. Client Acquisition & Conversion





- Take ownership of the sales cycle from lead generation → qualification → pitching → negotiation → closure → handover.
- Negotiate pricing and commercial terms while maintaining company profitability.
- Convert qualified leads into paying clients.
- Meet and exceed monthly and quarterly revenue targets.
- Maintain accurate records of prospects, opportunities, proposals, and closures.
- Follow up consistently with decision-makers until closure.

1. Client Relationship Management

- Build strong and long-term relationships with existing and prospective clients.
- Understand client business objectives, marketing challenges, target audiences, and growth goals.
- Identify opportunities for upselling and cross-selling additional digital marketing services.
- Coordinate with account management and execution teams to ensure smooth client onboarding.
- Maintain regular communication with key clients and ensure a positive client experience.

1. Market & Competitor Research

- Stay updated with the latest digital marketing trends, platforms, advertising formats, and industry developments.
- Research competitor agencies and their service offerings.
- Identify new market segments and industries that can be targeted for business development.
- Track changes in client needs and emerging opportunities within the digital marketing ecosystem.

Required Skills & Qualifications
- Minimum 3 years of experience in business development/sales, preferably within a digital marketing agency, advertising agency, media company, or related industry.
- Strong understanding of digital marketing services and terminology.
- Proven track record of lead generation and client acquisition.
- Excellent verbal and written communication skills.
- Strong presentation, negotiation, and persuasion skills.
- Ability to communicate confidently with founders, CEOs, marketing heads, brand managers, and senior decision-makers.
- Strong networking and relationship-building skills.




- Excellent follow-up and closing abilities.
- Comfortable with sales targets and performance-driven environments.
- Good knowledge of CRM tools, MS Excel/Google Sheets, LinkedIn, email outreach, and sales tools.

Preferred Candidate Profile We are looking for someone who is:

Sales-driven: Motivated by targets, conversions, and revenue growth.

A strong communicator: Can clearly explain digital marketing concepts and business value to clients.

Well-connected: Has an existing network of brands/businesses or the ability to build one quickly.

Persuasive: Can handle objections, negotiate effectively, and close deals.

Proactive: Comfortable with outbound prospecting and generating business independently.

Client-focused: Understands client requirements and focuses on building long-term relationships rather than one-time sales.

Commercially aware: Understands budgets, pricing, margins, proposals, and negotiation.

Key Performance Indicators (KPIs)

- Monthly/quarterly revenue generated
- Number of qualified leads generated
- Lead-to-meeting conversion
- Meeting-to-proposal conversion
- Proposal-to-client conversion
- New clients acquired
- Average deal value
- Sales pipeline value
- Client retention and repeat business
- Upselling and cross-selling revenue

What We Offer
- Competitive salary & Incentives in the range of depending on experience and performance.
- Performance-based incentives for successful business development.
- Opportunity to work with diverse brands and businesses.
- Exposure to multiple areas of digital marketing and client acquisition.
- Growth opportunities in a fast-paced digital marketing environment.

Ideal Candidate The ideal candidate is someone who can confidently answer: Who should we approach? → How do we reach them? → How do we pitch our services? → How do we convert them into clients? → How do we build a long-term relationship?

If you have 3+ years of B2B sales/business development experience with renowned Brands, understand digital marketing, and have a strong hunger for acquiring new clients and driving revenue, we would love to hear from you.

Pay: ₹25,000.00 - ₹70,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Business Development Manager (BDM) (Noida)
🏢 Digital Khidki
📍 Noida