– Business Development Manager | MICE Events

Department

Business Development / Sales

Experience

4–8 years in Business Development / Sales, preferably in MICE, Events, Travel, Hospitality, or Experiential Marketing.

Location- Gurgaon

About the Role

We are looking for an energetic and result-oriented Business Development Manager to drive business growth by identifying new opportunities, building strong client relationships, and converting leads into successful MICE event projects.

The role will involve working closely with clients to understand their business objectives and creating innovative, customized MICE experiences that deliver both business and experiential value.

Key Responsibilities

Business Development & Sales

- Identify and develop new business opportunities in the MICE and corporate events segment.
- Generate leads through networking, references, industry events, LinkedIn, databases, and other channels.
- Build and maintain solid relationships with corporate clients, decision-makers, and key stakeholders.
- Understand client requirements, budgets, objectives, and expectations and convert them into business opportunities.
- Prepare and deliver compelling pitches, presentations, proposals, and commercial quotations.
- Lead negotiations with clients and work towards closing deals.
- Achieve monthly, quarterly, and annual revenue targets.

MICE Event Management

- Understand and sell MICE solutions including corporate meetings, conferences, incentive trips, exhibitions, offsites, annual meets, product launches, and corporate experiences .
- Coordinate with the internal operations, creative, production, travel, and vendor teams to develop customized event proposals.
- Ensure smooth handover of confirmed projects to the execution team.
- Maintain strong knowledge of destinations, hotels, venues, activities, and MICE suppliers.

Client Relationship Management

- Develop long-term relationships with existing and prospective clients.
- Identify opportunities for repeat business and account growth.




- Regularly follow up with clients and maintain an updated sales pipeline.
- Act as the key point of contact during the business development and proposal stage.
- Gather client feedback and identify opportunities for improving service offerings.

Market & Competition

- Track industry trends, competitor activities, new destinations, venues, and MICE offerings.
- Participate in exhibitions, trade shows, networking events, and industry forums to generate business.
- Build and maintain a strong network within the corporate and MICE ecosystem.

Commercial & Reporting

- Prepare sales forecasts, pipeline reports, revenue projections, and business development reports.
- Ensure proposals and commercial submissions are accurate and aligned with company profitability guidelines.
- Work closely with finance and operations teams to ensure commercial feasibility and profitability of projects.

Key Skills & Competencies

- Strong business development and sales skills.
- Excellent communication, presentation, and negotiation skills.
- Strong corporate networking and relationship-building abilities.
- Good understanding of the MICE and events industry.
- Ability to understand client requirements and create customized solutions.
- Strong commercial and financial acumen.
- Excellent follow-up and client management skills.
- Ability to work under pressure and meet aggressive targets.
- Strong interpersonal and problem-solving skills.
- Willingness to travel as required.

Qualification

- Graduate/Postgraduate in Business Administration, Marketing, Hospitality, Travel & Tourism, or a related field.
- Relevant experience in MICE, Events, Corporate Travel, Hospitality, Experiential Marketing, or B2B Sales will be preferred.

Key Performance Indicators (KPIs)

- New business generated.
- Revenue achieved against targets.
- Number and value of current accounts acquired.
- Lead-to-conversion ratio.
- Repeat business and account growth.
- Gross margin/profitability of projects.
- Client retention and satisfaction.
- Sales pipeline value and accuracy of forecasting.

📌 Business Development Manager (Gurugram)
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