1. Lead Generation

- Find new potential clients through LinkedIn, Instagram, Google, directories and referrals.

- Build and maintain a database of prospects.

- Identify businesses that could benefit from digital marketing, video, branding, social media or creative services.

1. Cold Outreach

- Make cold calls to potential clients.

- Send WhatsApp messages, LinkedIn messages and emails.

- Introduce Mental Grafikx and understand the prospect's requirements.

1. Follow-Ups

- Follow up with interested leads.

- Maintain a follow-up schedule.

- Reconnect with old or inactive leads.

- Follow up after proposals and quotations are sent.

1. Client Meetings

- Schedule calls and meetings with prospects.

- Visit potential clients when required.

- Understand their current marketing, content and advertising requirements.

- Identify their problems and recommend suitable services.

1. Sales & Closing

- Present Mental Grafikx packages and services.

- Explain pricing and deliverables.

- Handle basic objections.

- Negotiate within approved pricing limits.

- Convert qualified leads into paying clients.

1. Referrals & Partnerships





- Build relationships with event managers, PR professionals, designers, photographers, consultants, web developers and other professionals.

- Generate referral-based leads.

- Develop mutually beneficial referral partnerships.

1. Sales Reporting

- Update the lead tracker every day.

- Record calls, messages, meetings, follow-ups and outcomes.

- Maintain the status of every prospect.

- Submit regular sales reports.

Weekly Targets

- Current leads added

- Cold calls completed

- WhatsApp/LinkedIn outreach

- Follow-ups completed

- Meetings booked

- Proposals sent

- Deals closed

- Revenue generated

Additional Responsibilities

- Research competitors and their pricing.

- Identify new industries and markets to target.

- Suggest potential clients and campaigns to the team.

- Coordinate with the creative team after a client is closed.

- Ensure all relevant client requirements are properly communicated during handover.

- Maintain long-term relationships with existing clients for upselling and referrals.

📌 Business Development Executive (Margao)
🏢 Mental Grafikx
📍 Margao