Role & responsibilities

Admissions & Lead Generation

- Generate and qualify admission leads through various online and offline channels.
- Manage the complete admissions funnel, from enquiry to enrolment.
- Conduct follow-ups with prospective parents via phone, email, and in-person meetings.
- Maintain accurate records of enquiries and admissions in the CRM system.
- Achieve monthly and annual enrolment targets.

Parent Engagement

- Conduct campus tours and provide detailed information about the school's curriculum, facilities, and offerings.
- Build strong relationships with prospective parents and address their queries professionally.
- Coordinate admission assessments, interviews, and documentation.
- Ensure an exceptional customer experience throughout the admission process.

Business Development

- Identify and develop strategic partnerships with preschools, corporates, residential communities, relocation agencies, and educational consultants.
- Represent the school at education fairs, exhibitions, and networking events.
- Organize promotional activities, open houses, and community engagement programmes.




- Identify current business opportunities to increase student enrolment.

Marketing Support

- Collaborate with the marketing team on admission campaigns and promotional initiatives.
- Generate referral opportunities through existing parents and alumni.
- Support digital marketing campaigns by following up on online enquiries.
- Assist in planning and executing school events to enhance brand awareness.

Reporting & Analysis

- Prepare weekly and monthly admissions reports.
- Track enquiry conversion ratios and identify improvement opportunities.
- Analyze market trends and competitor activities.
- Provide recommendations to improve admissions performance.

Preferred candidate profile

- Business Development & Sales
- Admissions Counselling
- Customer Relationship Management (CRM)
- Excellent Communication & Presentation Skills
- Negotiation & Influencing Skills
- Lead Generation & Conversion
- Stakeholder Management
- Event Planning & Coordination
- Relationship Building
- Networking
- Market Research & Analysis
- Time Management
- MS Office & CRM Software

📌 Business Development Executive- Admission Sales & Marketing (Coimbatore)
🏢 Gems Education Holdco
📍 Coimbatore