Business Development Manager-Lead Generation and Digital Marketing

Company: Navjyoti Chemicals

Location: New Delhi

Department: Sales & Business Development

Employment Type: Full-Time

About Navjyoti Chemicals

Navjyoti Chemicals is an established chemical company dealing in textile auxiliaries, industrial chemicals, water treatment chemicals, hygiene chemicals and speciality chemical products.

We are looking for a proactive and result-oriented Business Development Manager to manage and grow our online sales business, particularly through IndiaMART and other digital channels.

Key Responsibilities

1. IndiaMART Management

- Manage the company’s IndiaMART account on a daily basis.
- Respond promptly to enquiries and incoming leads.
- Understand customer requirements and recommend suitable products.
- Follow up with leads through calls, WhatsApp and email.
- Maintain proper records of enquiries, quotations and follow-ups.
- Convert qualified IndiaMART enquiries into actual orders.
- Identify high-potential and repeat customers.

2. Online Sales & Business Development

- Generate business through IndiaMART, WhatsApp, email and other online platforms.
- Develop new B2B customers across India.
- Follow up with existing online customers for repeat business.
- Prepare and share quotations, product details, specifications and samples.
- Negotiate prices and commercial terms within company guidelines.
- Coordinate with the sales, purchase, production and dispatch teams to close orders smoothly.

3. Customer Relationship Management

- Build long-term relationships with customers.
- Regularly follow up with customers after quotations and samples.
- Understand customer feedback and requirements.
- Maintain a database of prospective, active and repeat customers.
- Identify opportunities for cross-selling and upselling other Navjyoti Chemicals products.

4. Sales Reporting

- Maintain daily records of leads received, calls made, quotations sent, follow-ups and orders converted.




- Prepare weekly and monthly sales reports.
- Track lead conversion and identify reasons for lost enquiries.
- Maintain an organized customer and enquiry database.

5. Digital Business Development

- Explore additional online channels for B2B chemical sales.
- Assist in improving product listings, descriptions and online visibility.
- Coordinate with management for online promotions and product campaigns.
- Monitor competitor pricing, products and online presence.

Candidate Profile
- Graduate in BBA, B.Com, MBA, Sales/Marketing or a related field.
- 2–5 years of experience in B2B sales, IndiaMART, online sales or chemical sales preferred.
- Experience in handling IndiaMART leads will be an advantage.
- Good communication and negotiation skills.
- Comfortable making regular customer calls and follow-ups.
- Good knowledge of MS Excel, WhatsApp, email and basic computer applications.
- Should be target-oriented and comfortable working independently.
- Experience in chemicals, industrial products, textile chemicals, cleaning chemicals or related B2B products will be preferred.

Key Performance Indicators (KPIs)
- Number of qualified leads handled.
- Lead response time.
- Number of quotations generated.
- Lead-to-order conversion rate.
- Monthly online sales.
- Number of new customers acquired.
- Repeat orders from existing customers.
- Follow-up efficiency.
- Customer retention and satisfaction.

What We Offer
- Fixed salary + performance-based incentives.
- Prospect to build and manage a growing B2B online sales channel.
- Exposure to the chemical and industrial products business.
- Growth opportunities based on performance.

Ideal Candidate The ideal candidate should be sales-driven, confident on the phone, disciplined with follow-ups and capable of converting online enquiries into actual business. This is not just a customer-support role—the person will be responsible for generating revenue from IndiaMART and other online sales channels.

Pay: ₹11,588.11 - ₹20,000.00 per month

Work Location: In person

📌 Business Development Associate (South Delhi)
🏢 Nav Jyoti Chemicals
📍 South Delhi