Job DescriptionRole Profile: Associate – Business Development & Brand Growth

NLocation: Bengaluru (Corporate Office & Field Strategy)

NCompensation (CTC): Upto INR 5,00,000 Per Annum

NCorporate Overview

nTAD – The Amazing Desi is a fast-growing, disruptive brand in the Indian FMCG sector, modernizing

Ntraditional flavors for the next generation of consumers. Backed by a high-velocity startup culture,

NTAD offers young management graduates immediate ownership of business verticals, rapid career

Nprogression, and direct mentorship from the executive leadership team.

NRole Objective

nAsa Business Development Associate, you will lead regional market expansion. Your role combines

NB2B territory management (onboarding premium retail and corporate accounts) with leading high-

Nimpact, direct-to-consumer experiential brand setups across premium lifestyle fests, corporate hubs, and

Nmajor events in Bengaluru.

NKey Strategic Responsibilities

N- B2B Market Penetration: Pitch to, onboard, and manage relationships with premium

Nsupermarkets, key retail accounts, and distribution networks.

N- Experiential Brand Activations: Conceptualize, launch, and directly oversee the end-to-end

Noperations of TAD's high-footfall micro-retail setups and experiential brand spaces at city

Nevents.

n- On-Ground Consumer Strategy: Lead live product storytelling and consumer interaction at





Nour activation zones to optimize direct sales velocity and capture market feedback.

N- Account Analytics: Track regional sales volume, manage inventory distribution, and analyze

Nfield data to drive localpricing and marketing strategies.

NCandidate Profile

n- Exceptional communication, high emotional intelligence, and sharp negotiation skills.

N- Entrepreneurial mindset—comfortable leading on-ground operations and managing live project

Nspaces.

n- Fluencyin English;

knowledge of the local market vernacular (Kannada) is highly

Nadvantageous for regionalexecution.

N- Must possess high agility, drive, and a personal two-wheeler for market mobility.

NCompensation & Advantages Structure

NWe believe in a highly meritocratic culture that disproportionately rewards performance. The

Ncompensation architectureis structured as follows:

N- Fixed Base Component: Upto INR 3,00,000 Per Annum

N- Performance-Linked Variable Pool: Upto INR 2,00,000 Per Annum (Milestone-based incentives

Ntied directly to territory revenue growth, activation performance, and distribution milestones).

N- Field Support Allowance: Food and Fuel components paid over and above the CTC based on

Nactive market days.

nSelection Process

N1. Profile Shortlisting &first; round of discussion

N2. Case Presentation / Group Discussion (Market Strategy)

N3. Final Interview with the Founders

📌 Business Development And Brand Growth (Bengaluru)
🏢 TAD The Amazing Desi
📍 Bengaluru