Role & responsibilities

1. Activations: Plan and execute roadshows, mall kiosks, corporate park activations, and events

2. Lead Generation: Focus on driving high-quality site visits and walk-ins through BTL activities

3. Site Branding: Oversee end-to-end branding at project sites, including hoardings, flags, and experience centers.

4. Vendor Management: Source, negotiate, and manage vendors for fabrication, printing, and event manpower

5. Local Tie-ups: Build relationships with local communities and corporate hubs for niche marketing opportunities.

6. Reporting: Track ROI on all BTL spends and maintain detailed reports on lead conversion.

Preferred candidate profile

1. BTL/on-ground experience. Not a social media person.
2. Existing vendor relationships in at least 2 cities e-rickshaw branding, wall painting, newspaper ad placement.
3. Local and english language fluency mandatory.
4. BC agent co-branding for entire area.

If interested, please share your resume on [email protected]

📌 BTL Marketing (Bangalore Rural)
🏢 Easy Home Finance (EHFL)
📍 Bangalore Rural