Job Summary

We are seeking a dynamic and strategic Senior Brand Strategist to lead brand building initiatives for our beauty and skincare portfolio. The ideal candidate will bring a robust blend of brand storytelling, integrated marketing expertise, PR and influencer strategy, and data-driven decision-making to drive brand growth, awareness, and consumer engagement.

Key Responsibilities

1. Brand Strategy Development

● Develop and execute comprehensive brand strategies aligned with overall business objectives.

● Define and refine brand positioning, messaging, tone of voice, and visual identity.

● Build and manage brand architecture and ensure consistency across product lines and markets.

2. Integrated Marketing Planning

● Design and implement multi-channel marketing strategies across digital, offline,

retail, events, and experiential platforms.

● Ensure consistent brand storytelling across paid, owned, earned, and shared media channels.

● Create detailed creative briefs and oversee campaign execution with internal teams and external agencies.

3. Public Relations (PR)

● Plan and execute PR strategies to enhance brand visibility and reputation.

● Build and maintain strong relationships with media, journalists, editors, and bloggers.

● Oversee development of press releases, media kits, speeches, and brand communication assets.

● Manage PR events, product launches, and brand announcements.

4. Influencer Marketing

● Identify and collaborate with relevant influencers aligned with brand values and target audience.

● Develop and execute influencer campaigns including product seeding, storytelling,

and partnerships.

● Manage influencer contracts, deliverables, timelines, and performance metrics.

● Ensure authenticity, regulatory compliance, and alignment with brand guidelines.

5. Content & Campaign Oversight





● Lead campaign ideation and execution with a strong focus on storytelling and consistency.

● Integrate PR, influencer, and advertising strategies into cohesive brand campaigns.

● Collaborate with creative, social, and media teams to maximize reach and engagement.

6. Consumer Insights & Trend Analysis

● Conduct market research, brand audits, and consumer behavior analysis.

● Leverage social listening, analytics tools, and surveys to generate actionable insights.

● Stay updated on beauty, skincare, cultural, and digital trends to inform strategies.

7. Cross-functional & Agency Collaboration

● Work closely with internal teams including marketing, product, digital, and communications.

● Manage relationships with external partners such as PR agencies, influencer platforms, and creative agencies.

8. Brand Health & Performance Metrics

● Track and analyze KPIs such as brand awareness, engagement, sentiment, share of voice, and ROI.

● Use data insights to optimize campaigns and improve effectiveness.

● Present regular reports with actionable recommendations to stakeholders.

9. Communication & Stakeholder Management

● Develop and implement crisis communication strategies when required.

● Monitor media and social platforms to proactively manage brand reputation and mitigate risks.

Key Skills & Competencies

● Strong brand storytelling and strategic thinking.

● Expertise in PR, media relations, and influencer marketing.

● Integrated campaign planning and execution.

● Data-driven mindset with strong analytical skills.

● Excellent communication and stakeholder management.

● Deep understanding of beauty and skincare industry trends.

Qualifications & Experience

● Bachelor’s/Master’s degree in Marketing, Communications, Business, or related field.

● 3+ years of experience in brand strategy, preferably in beauty, skincare, or FMCG.

● Proven track record of building and scaling brands through integrated campaigns.

📌 Brand Strategist (Ahmedabad)
🏢 ILEM JAPAN
📍 Ahmedabad