Location :- Noida sec142

Salary :- 90k

Experience Level: 2–3 years preferred

Key Responsibilities

---Brand Strategy & Communication

- Own and evolve SEREKO’s brand voice, narrative, and communication across all touchpoints—digital, offline, performance, PR, and experiential.
- Ensure consistency and clarity of brand messaging across platforms (website, social, ads, packaging, events, collaborations).
- Translate psychodermatology insights into relatable, consumer-first storytelling.

---Creative Copywriting & Content Direction
- Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand decks.
- Develop strong creative briefs for designers, videographers, and external partners.
- Review and refine all brand-facing content to ensure it aligns with brand tone, positioning, and consumer psychology.

---Campaign Planning & Execution
- Conceptualise, plan, and execute brand campaigns from ideation to launch, including digitalfirst and integrated campaigns.
- Own end-to-end brand marketing for new product launches—from positioning and messaging to go-to-market strategy.



• Work closely with performance, social, and influencer teams to ensure campaigns are both creative-led and insight-driven.

---Consumer Behaviour & Data Insights

---Creative Ads & Assets

---Offline Events, Pop-ups & Experiences

---Community Building & Brand Collaborations

What We’re Looking For

- 2–3 years of experience in a D2C brand, preferably skincare, beauty, or wellness.
- Solid creative copywriting skills with a deep understanding of tone, emotion, and consumer psychology. • Proven experience in campaign planning, product launch marketing, and brand storytelling.
- Strong grasp of consumer behaviour, customer data, and insight-led marketing.
- Ability to think strategically while executing fast in a startup environment.
- Comfortable working cross-functionally with performance marketing, design, product, and founders.
- Someone who understands that brand building is a long game—but knows how to win attention today.

📌 Brand Specialist (C/ Beauty ) (Noida)
🏢 YOUR HRM EXPERT
📍 Noida