Job Title: Brand Services Director

Experience: 3 yrs +

Role Overview

We are seeking a visionary who can create and implement a robust integrated roadmap for our clients, particularly those with traditionally offline brands. This individual will bring a fresh perspective, demonstrating the power of digital marketing beyond just social media and collaborations. The ideal candidate will be a strategic thinker who can drive content strategies and collaborative approaches, ultimately enhancing customer journeys and converting engagement into tangible results.

Key Responsibilities

- Build comprehensive integrated roadmaps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies.
- Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies.
- Develop and implement creative content strategies that align with clients' brand goals and drive engagement.
- Foster collaborative efforts between brands and digital influencers, media, and other stakeholders to enhance brand visibility and reach.
- Analyse and map out customer journeys, identifying key touchpoints and opportunities for digital engagement.
- Develop strategies to enhance customer experiences and drive conversions through personalized and targeted digital interactions.
- Work closely with business operations to understand and address customer and brand challenges.




- Apply creative problem-solving skills to develop cutting-edge digital solutions that support brand building and customer retention.
- Collaborate with various departments, to ensure cohesive and effective digital strategies.
- Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation.
- Set clear KPIs and objectives for integrated campaigns and initiatives.
- Regularly analyse and report on the performance of digital strategies, providing insights and recommendations for continuous improvement.

Qualifications

- Proven experience in integrated marketing and account management, with a strong understanding of both traditional and digital marketing landscapes.
- Strong creative and strategic thinking skills, with the ability to translate complex ideas into actionable strategies.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients.
- A deep understanding of customer journeys, digital content strategies, and brand building.
- Innovative mindset with a passion for leveraging digital technologies to solve business challenges.

Key Attributes

- Visionary thinker.
- Creative and strategically fertile, capable of generating innovative ideas and solutions.
- Robust advocate for the power of digital marketing.
- Results-oriented with a focus on driving customer engagement and brand growth.

If you are a dynamic and creative integrated marketing professional with a passion for transforming brands and driving digital success, we would love to hear from you.

Join us and lead the charge in revolutionizing our clients' landscapes.

📌 Brand Services Director (Mumbai)
🏢 Publicis Groupe India
📍 Mumbai