09 Aug
|
Graphy
|
Bengaluru
Marketing Manager – Content & Brand
Location: Bengaluru
Work Mode: On-site
Experience: 4–7 years
About Graphy
Graphy is a SaaS platform that helps creators, educators, coaches, and businesses build, market, and sell their digital products and online courses.
We’re looking for a Marketing Manager – Content & Brand who can help us build a stronger brand, create content that people care about, and turn ideas into impactful marketing campaigns.
What You'll Do
- Own Graphy’s content and brand marketing strategy across relevant channels.
- Develop compelling content around creators, educators, online businesses, AI, digital products, and the creator economy.
- Drive content across LinkedIn, Instagram, YouTube, blogs, newsletters, podcasts , and other relevant platforms.
- Build thought leadership, customer stories, case studies, testimonials, and product-led content.
- Strengthen Graphy’s brand positioning, messaging, storytelling, and voice .
- Conceptualise and execute integrated marketing campaigns from idea to execution.
- Support product launches, GTM initiatives, webinars, events, partnerships, and other brand campaigns.
- Identify opportunities to improve brand awareness, engagement, demand, and overall marketing impact.
- Work closely with designers, content creators, freelancers,
agencies, and cross-functional teams.
- Explore creator/influencer collaborations and partnerships where relevant.
- Use data, customer insights, and AI tools to improve marketing effectiveness and execution.
What We're Looking For
- 4–7 years of experience in Content Marketing, Brand Marketing, Digital Marketing, Growth Marketing, or a similar role.
- Experience in SaaS, EdTech, Consumer Tech, Creator Economy, or a high-growth startup is preferred.
- Strong understanding of content strategy, brand building, storytelling, and digital marketing .
- Proven ability to independently conceptualise and execute marketing campaigns.
- Strong communication, creative thinking, and execution skills.
- Comfortable working with cross-functional teams and managing agencies/freelancers.
- Data-driven mindset with an understanding of marketing funnels and campaign performance.
- Comfortable using AI and up-to-date marketing tools to improve speed, quality, and efficiency.
Good to Have
- Product Marketing / GTM experience
- Demand generation
- Influencer/Creator Marketing
- Performance Marketing
- PR, events, webinars, or community marketing
Apply now and join Graphy!
📌 Brand Marketing Specialist (Bengaluru)
🏢 Graphy
📍 Bengaluru