Brand Marketing Manager (Agency Background Preferred)

Experience: 3-6 Years

Location: Chennai

About the Role

We are looking for a passionate and strategic Brand Marketing Manager to lead brand-building initiatives and execute integrated marketing campaigns across digital and traditional platforms. The ideal candidate should have 3-6 years of experience in a creative, advertising, branding, or integrated marketing agency, with strong exposure to handling multiple brands, campaign planning, and brand strategy.

Key Responsibilities

Brand Strategy & Positioning

- Develop and execute brand strategies to enhance brand awareness, equity, and market positioning.
- Ensure consistent brand messaging across all online and offline communication channels.
- Collaborate with internal stakeholders to maintain brand identity and guidelines.

Marketing Campaigns

- Plan and execute end-to-end 360 marketing campaigns across ATL, BTL, Digital, and activation channels.
- Coordinate with creative, media, digital, and production teams to deliver high-impact campaigns.
- Monitor campaign performance and optimize based on business objectives.

Digital & Social Media

- Drive digital brand presence through content marketing, influencer collaborations, and performance marketing initiatives.
- Track campaign performance, engagement, and ROI using analytics tools.




- Identify current digital trends and opportunities to strengthen brand visibility.

Market Analysis & Insights

- Conduct consumer, competitor, and market research to identify emerging trends and growth opportunities.
- Translate insights into actionable marketing strategies and campaign recommendations.

Preferred Qualifications

- 3-6 years of experience in an Advertising Agency, Branding Agency, Creative Agency, or Integrated Marketing Agency is mandatory.
- Proven experience in managing multiple brands and executing integrated marketing campaigns.
- Strong understanding of brand strategy, consumer behavior, and campaign management.
- Experience working with creative, media, and digital teams.
- Excellent communication, stakeholder management, and project coordination skills.
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field (MBA preferred).

Key Skills

- Brand Management
- 360 Marketing Campaigns (ATL, BTL & Digital)
- Brand Strategy & Positioning
- Digital Marketing
- Content & Influencer Marketing
- Market Research & Consumer Insights
- Campaign Planning & Execution
- Stakeholder & Agency Management
- Performance Marketing Analytics

Preferred Industry: Advertising Agencies, Branding Agencies, Creative Agencies, Digital Marketing Agencies, or Integrated Marketing Agencies.

📌 Brand Marketing Manager (Chennai)
🏢 Casagrand
📍 Chennai