Brand Creative Lead

Location: Chennai

Experience: 5–8 Years

About the Role

We're looking for a creative leader to define and elevate Shyaway's brand identity across every customer touchpoint. You'll lead brand storytelling, campaign ideation, creative production, and ensure a consistent, high-quality visual experience across digital and offline channels.

Key Responsibilities

- Lead Shyaway's overall creative vision and brand storytelling.
- Develop innovative campaign concepts and seasonal creative themes.
- Plan and direct photoshoots, videos, and creative productions.
- Build compelling visual narratives aligned with the brand identity.
- Collaborate with designers, photographers, stylists, editors, content creators, and agencies.
- Ensure brand consistency across website, social media, retail, digital campaigns, and marketing collateral.
- Review and approve creative assets to maintain quality and brand standards.
- Stay ahead of fashion, design, and consumer trends to bring fresh creative ideas.
- Work closely with marketing and business teams to translate objectives into impactful creative campaigns.

Requirements

- 5–8 years of experience in creative leadership, branding, advertising,



or fashion/lifestyle marketing.
- Strong portfolio showcasing brand campaigns and creative direction.
- Experience managing photoshoots and creative productions.
- Excellent storytelling, visual communication, and project management skills.
- Ability to lead cross-functional creative teams and manage multiple projects.

Preferred

- Experience in fashion, lifestyle, beauty, or D2C brands.
- Knowledge of current digital, social media, and content trends.

Success Measures

- Strong consistency across all brand touchpoints.
- Successful execution of seasonal campaigns and creative launches.
- Improved brand engagement and campaign effectiveness.
- High-quality creative output delivered within timelines.
- Increased brand recall through compelling storytelling and visual identity.

Why Join Shyaway ? At Shyaway, you'll have the chance to shape the creative identity of one of India's fastest-growing intimate wear brands. If you're passionate about building memorable brands, leading inspiring creative projects, and bringing bold ideas to life, we'd love to hear from you.

📌 Brand Lead (Chennai)
🏢 Shyaway
📍 Chennai