About ARMALA ARMALA supplies packaging products for businesses, institutions, organizations, events, resellers and buyers across many industries and applications.

We are hiring a senior, hands-on marketing leader to build and run ARMALA’s complete marketing function.

This is not a social media management position. We need someone who can understand our products, discover markets and use cases, develop original stories, launch campaigns and create qualified opportunities for our sales team.

You will not be given every customer problem, campaign idea or content topic. Identifying the opportunity and developing the idea are fundamental parts of this position.

The Mission

Build ARMALA into a distinctive, trusted and commercially powerful packaging brand.

The successful candidate will take ownership of how ARMALA is positioned, presented and promoted. You must be capable of moving from market research and product understanding to creative development, campaign execution, measurement and optimization.

Your work must do more than look attractive or keep our pages active. It must strengthen the brand, create demand and support qualified pipeline and revenue growth.

What You Will Own Marketing

Leadership

- Build and lead ARMALA’s complete marketing function
- Establish the department’s strategy, priorities, systems and standards
- Develop the marketing calendar, campaign roadmap and reporting structure
- Determine which markets, audiences and channels deserve investment
- Coordinate employees, freelancers, agencies and production partners when required
- Maintain accountability for marketing quality, consistency and commercial contribution
- Build repeatable systems that allow the department to scale Product Understanding and Market Discovery
- Develop a deep understanding of ARMALA’s complete product range
- Learn product specifications, customization options, applications and buying considerations
- Identify new industries, buyer categories, applications and sales opportunities
- Research competitors, market behavior and emerging opportunities
- Find commercially valuable stories without waiting for them to be assigned
- Translate product knowledge into strong positioning and campaigns Brand and Product Storytelling
- Define and strengthen ARMALA’s positioning, voice and creative direction
- Build a recognizable and consistent brand across every customer touchpoint
- Create compelling stories about our products, applications and capabilities
- Show how packaging influences presentation, branding, convenience, operations and customer experience
- Turn product features and use cases into memorable campaigns
- Develop stories for different markets, industries and buying situations
- Build narratives that move audiences from awareness to inquiry Creative Direction and Content
- Develop original campaign ideas, creative concepts and content series
- Personally create or direct social posts, videos, reels, carousels, advertisements and campaign assets
- Write solid hooks, scripts, captions, emails and landing-page copy
- Direct photography, design and video production when necessary
- Establish and maintain a consistent content-production calendar
- Repurpose strong ideas appropriately across different channels
- Maintain high standards for writing,



design and visual storytelling Omnichannel Marketing
- Build ARMALA’s presence across relevant digital and offline channels
- Develop strategies for Instagram, Facebook, LinkedIn, YouTube, Snapchat and Pinterest
- Manage email marketing, search visibility, partnerships and other growth channels
- Determine the purpose of each platform based on audience and business value
- Adapt campaigns to each platform instead of copying identical posts everywhere
- Identify new channels when they offer a genuine commercial opportunity Advertising and Lead Generation
- Build paid campaigns that generate qualified business opportunities
- Own campaign strategy, creative, copy, offers, targeting, forms and landing pages
- Manage Meta Ads Manager and other appropriate advertising platforms
- Develop awareness, lead-generation, retargeting and nurturing campaigns
- Test creative ideas, audiences, messages and offers systematically
- Diagnose underperformance and make decisive improvements
- Track lead quality beyond clicks and form submissions
- Create a dependable flow of marketing-generated opportunities for sales Sales Enablement
- Work closely with sales to understand lead quality, objections and conversion outcomes
- Create campaigns that open doors for sales conversations
- Develop product stories, presentations, case studies, email materials and sales collateral
- Build follow-up and nurturing systems for prospects
- Track progression from marketing lead to opportunity, quote and customer
- Use sales feedback to improve campaigns without depending on sales to create the marketing strategy Email, Website and Search
- Build email campaigns for nurturing, reactivation, education and product promotion
- Develop automated sequences for inquiries and quote requests
- Improve product pages, landing pages, calls to action and conversion paths
- Ensure the website clearly communicates ARMALA’s value
- Develop useful, search-friendly content based on real buyer intent
- Coordinate specialist technical SEO work when deeper expertise is required Leadership Expectations

This position requires both leadership and execution. You must be able to set the direction while personally doing the work required to move the department forward.

You will be expected to:

- Bring ideas without waiting for daily instructions
- Make informed decisions and explain your reasoning
- Maintain momentum across multiple campaigns and channels
- Build systems instead of relying on last-minute activity
- Take responsibility for weak performance and lead the improvement process
- Manage additional marketing resources as the department grows
- Connect marketing activity with qualified pipeline and commercial growth First Few Weeks The successful candidate will be expected to:
- Learn ARMALA’s products, capabilities and commercial priorities
- Audit the brand, content, advertising,



website and email activity
- Identify new markets, use cases, audiences and storytelling opportunities
- Establish clear positioning, brand themes and content pillars
- Present a focused 90-day marketing plan
- Build a functioning campaign and content calendar
- Launch the first integrated product-led campaign
- Improve current lead-generation activity
- Establish email follow-up and lead-nurturing workflows
- Create reporting that connects marketing with sales outcomes We expect meaningful execution within the first few weeks. While immediate revenue cannot be guaranteed, we expect visible improvements in strategy, creative quality, campaign deployment, marketing discipline and qualified pipeline activity.

Required

Experience

- Proven experience leading brand, creative or growth marketing
- Ability to build and operate a marketing function
- Strong product storytelling and campaign-development skills
- Hands-on experience with content, advertising, email and digital campaigns
- Evidence of measurable marketing and commercial results
- Strong understanding of how marketing supports sales
- Ability to discover markets and opportunities independently
- Experience managing freelancers, agencies or creative resources
- Strong copywriting, communication and creative-direction skills
- Ability to balance long-term brand building with demand generation
- Practical understanding of analytics, conversion and campaign optimization Use of AI

ARMALA supports the thoughtful use of AI for research, ideation, productivity, analysis and production support.

AI must not replace original thinking, product understanding, human creativity, strategic judgment, brand taste or accountability for results.

Do Not Apply

If

- You are only a social media scheduler
- You need management to provide every campaign idea
- You cannot independently understand and market a product
- Your portfolio consists mainly of generic templates
- You rely entirely on AI-generated ideas or content
- You cannot personally create, launch and improve campaigns
- You measure success only through followers, likes or impressions
- You cannot connect previous work with leads, pipeline or revenue
- You require extensive training in the role’s core responsibilities
- You need constant supervision to maintain momentum
- You are not prepared to own an entire marketing function Application Requirements

Submit

Your résumé or LinkedIn profile

Three campaigns you personally developed or led

Your exact contribution to each campaign The strategy and creative thinking behind each campaign

Creative samples and measurable results

One underperforming campaign and how you improved it An example of how you identified a new market, audience or use case The platforms and tools you can personally operate

What you would assess during your first two weeks at ARMALA

Applications without relevant campaign evidence, clear personal contributions and measurable results will not be reviewed.

Selected finalists will complete a short paid practical assignment. We are not hiring someone to keep our pages active. We are hiring the person who will understand our products, discover opportunities, tell the stories, build the department and create demand for our sales team.

📌 Brand & Growth Marketing Lead (India)
🏢 ARMALA
📍 India