About the Role

We are looking for a creative, organised and execution-focused Brand Executive to support the growth of SFD Store and our stationery brand, PACO.

The person will be responsible for coordinating brand campaigns, product launches, packaging, retail visibility, digital content, e-commerce listings and promotional activities. This role requires someone who can work closely with designers, vendors, sales teams, stores and marketplace partners to ensure that all brand activities are executed correctly and on time.

Role & responsibilities

Brand Management

- Creating brand identity & Designs across packaging, stores, digital platforms, catalogues and marketing materials.
- Coordinate new product launches from concept development to market execution.
- Monitor competitor products, pricing, packaging, promotions and market trends.
- Support the development and execution of brand plans and promotional campaigns.
- Conduct store visits and collect customer, dealer and sales-team feedback.

Product and Packaging Coordination

- Coordinate the development of packaging, labels, catalogues, product photography and promotional materials.
- Work with designers, printers and vendors to ensure timely completion of artwork and production.
- Verify product content, specifications, MRP, barcodes and other packaging details before printing.

Retail and Trade Marketing

- Plan and coordinate in-store branding, displays, posters, shelf communication and point-of-sale materials.
- Support dealer and distributor promotions, exhibitions, workshops and other brand activities





Digital Marketing and E-commerce

- Support product listings and brand content for Amazon, the SFD website and other marketplaces.
- Check that product images, descriptions, features, keywords and pricing are accurate and updated.
- Monitor customer reviews and online feedback and coordinate necessary action.

Reporting and Analysis

- Track campaign performance, product sales and promotional effectiveness.
- Prepare weekly and monthly brand activity reports.
- Analyse product-wise, category-wise and branch-wise sales performance.
- Recommend improvements based on customer feedback, market observations and sales data.
- Track brand expenses and ensure activities remain within the approved budget.

Preferred candidate profile

- Bachelors or Masters degree in Marketing, Business Administration, Mass Communication or a related discipline.
- Candidates with relevant branding, retail, FMCG, consumer-product or stationery experience will be preferred.
- Good understanding of branding, marketing and consumer behaviour.
- Strong written and verbal communication skills in English; knowledge of Malayalam is an advantage.
- Creative thinking combined with robust execution and follow-up ability.
- Good working knowledge of Microsoft Excel, PowerPoint and Word.
- Familiarity with Canva, social-media platforms and e-commerce marketplaces

We are looking for someone who is eager to learn, understand the market and take ownershipwhile gaining the opportunity to be part of building one of the largest Stationery brand from the ground up .

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