Position: Brand & Content Manager

Work Location: Thane

Working time Zone: 2.00pm - 10.30pm

About the Role

We are looking for a Brand & Content Manager to lead the execution and governance of the company's brand identity, messaging and creative standards across all business units.

This is a hands-on leadership role responsible for planning, writing, editing and governing high-quality marketing content while managing the end-to-end content and design workflow. The role balances content leadership with direct content production, personally developing priority blogs, case studies, reports, campaign assets, website content, executive communications and sales materials as required.

Working across four business units, the Brand & Content Manager allocates content requirements across internal writers, designers and external partners while also contributing directly to ensure business-critical deliverables are completed on time and to the required standard.

Brand Governance

- Maintain brand consistency across all channels and business units, including websites, campaigns, social media, events, presentations and sales collateral.
- Ensure all marketing assets comply with approved brand standards before publication or external use.
- Maintain and improve brand guidelines, templates, writing standards and creative systems.
- Identify opportunities to strengthen brand execution and improve consistency, clarity and distinctiveness.

Content Management and Writing

- Own and maintain the content calendar across all business units, campaigns, events and corporate communications.
- Translate approved marketing briefs into content plans, editorial requirements and channel-specific deliverables.
- Allocate content assignments across internal writers, external contributors and personal workload based on priority, complexity, expertise and timelines.
- Personally write high-priority long-form and short-form content, including website copy, thought-leadership articles, blogs, case studies, reports, white papers, campaign content, executive communications, presentations and sales enablement materials.
- Contribute directly to content production when additional writing capacity is required to meet business-unit and campaign timelines.
- Lead or co-write content that requires strategic judgment,



executive visibility, sensitive messaging or deep understanding of the company's positioning.
- Interview executives, customers and subject-matter experts for strategic, technical and high-visibility content.
- Review, edit and approve content produced by internal writers, agencies, subject-matter experts and other contributors.
- Ensure content is accurate, differentiated, relevant to the intended audience and aligned with approved messaging.
- Maintain a current library of approved messaging, proof points, templates and content assets.

Creative Management

- Manage the design request pipeline, including prioritization, briefing, scheduling, feedback and final approval.
- Provide clear creative direction to designers based on campaign objectives, audience needs and brand standards.
- Review creative work before publication and ensure visual quality, accuracy and brand compliance.
- Maintain high production standards across digital, print, presentation, event and video assets.

Campaign and Launch Support

- Translate approved campaign briefs into messaging frameworks, content themes, proof points and calls to action.
- Coordinate production of campaign assets across content, design, web, social, email and sales enablement channels.
- Support product launches and integrated campaigns by ensuring content and creative deliverables are complete, consistent and launch-ready.
- Personally develop priority campaign assets where speed, complexity or senior-level judgment is required.

Content Operations and Resource Management

- Maintain a consolidated view of content requirements across all four business units.
- Assess content demand against available internal and external writing capacity.
- Prioritize deliverables according to approved business and campaign priorities.
- Assign writing responsibilities based on subject-matter complexity, required seniority,



timelines and individual capacity.
- Balance personal writing responsibilities with editorial review, brand governance and team-management requirements.
- Identify resource gaps, review bottlenecks and conflicting deadlines.
- Recommend freelance, agency or specialist support when internal capacity is insufficient.
- Track content development from briefing through drafting, review, approval and publication.

Team Development

- Coach content and design team members to improve quality, judgment, ownership and consistency.
- Develop writing, editing and creative review standards that reduce rework and improve first-time quality.
- Build reusable templates, toolkits and best practices that enable faster, more independent execution.
- Provide explicit briefs and editorial direction to the Senior B2B Content Writer and other contributors.

Requirements

- 8+ years of B2B brand, content or integrated marketing experience, preferably in technology, consulting, SaaS or enterprise services.
- Exceptional hands-on B2B writing and editorial capability, with a portfolio covering enterprise website copy, thought leadership, campaign content, case studies, reports, sales collateral and executive communications.
- Demonstrated ability to balance content production, editorial review, team coordination and brand governance across multiple business units and concurrent priorities.
- Strong research and interviewing skills, with the ability to independently develop technically accurate, insight-led content.
- Experience managing brand standards and creative workflows across digital, print, social, web, events and sales collateral.
- Excellent command of American English, including grammar, structure, tone and business writing.
- Ability to translate complex technical concepts into clear customer-facing messages for executive, technical and operational audiences.
- Experience briefing and directing designers, writers and external creative partners while maintaining quality and timelines.
- Strong stakeholder-management skills and confidence to challenge work that does not meet brand or quality standards.
- Highly organized and detail-oriented, with the ability to manage multiple content and creative streams simultaneously.

📌 Brand & Content Manager (Thane)
🏢 Cybertech Systems u0026 Software Limited Thane W
📍 Thane