Role Manager – Brand, Marketing & Communications Function Marketing Reporting to Chief Growth Officer & Managing Director Location Mumbai

XED is a premier global executive education organization committed to shaping the next generation of senior leaders. We collaborate exclusively with Ivy League universities and other world-class academic institutions to design and deliver high-impact online and hybrid programs.

Our participants, predominantly CXOs and senior professionals with more than two decades of experience, engage in rigorous, future-focused learning journeys that equip them to navigate complex business environments, lead transformation and drive strategic impact.

Our mission is to elevate leadership capability, catalyze innovation and create measurable, long-term value for individuals and organizations worldwide.

XED is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, background, age, or belief. Website : www.xed.io Detailed Responsibilities Brand Leadership

- Own XED's brand strategy, positioning and market identity.
- Drive brand consistency across all customer touchpoints and university partnerships.
- Strengthen XED's reputation as a premier global executive education brand.

Strategic Marketing

- Develop and execute integrated marketing strategies aligned with business growth.
- Drive brand awareness, customer acquisition and marketing ROI across Enterprise Business and Public Programs.
- Leverage AI-powered tools and data-driven insights to enhance marketing effectiveness.

Leadership Communications & Thought Leadership





- Partner with senior leadership to build executive branding and thought leadership.
- Develop high-impact content, presentations, white papers and strategic communication assets.
- Enhance XED's visibility across digital platforms and industry forums.

Digital Marketing & Growth

- Lead digital marketing across web, social media, SEO, email and marketing automation.
- Optimize website performance, customer engagement and conversion.
- Monitor campaign performance and marketing analytics to drive continuous improvement.

Corporate Communications & Employer Branding

- Lead internal and external communications aligned with XED's brand strategy.
- Strengthen employer branding in partnership with the HR team.
- Manage media, PR and corporate communication initiatives.

Executive Events & Brand Experience

- Conceptualize and execute executive events, CXO forums, masterclasses and webinars.
- Deliver premium brand experiences that strengthen customer engagement and market presence.

Stakeholder & Agency Management

- Partner with the management team to drive strategic marketing initiatives.
- Manage creative agencies, digital partners, vendors, budgets and project delivery.

Market Intelligence & Innovation

- Monitor market trends, customer insights and competitor activity.




- Identify growth opportunities and recommend innovative marketing initiatives.

Educational Qualification

- MBA/Post Graduate Degree in Marketing, Brand Management, Communications or a related discipline from a premier Indian or global B-School (e.g., IIMs, ISB, XLRI, SPJIMR, MDI, IIFT, FMS Delhi).

Experience

- 4–6 years of experience in Brand, Marketing and Corporate Communications within premium B2B, consulting, executive education, technology, professional services or other knowledge-led organizations.
- Proven experience in brand strategy, integrated marketing, digital marketing, corporate communications and thought leadership.
- Demonstrated ability to independently lead high-impact marketing initiatives while working closely with CXOs and senior leadership.
- Strong project management, stakeholder management and agency management capabilities.
- Excellent written, verbal and presentation skills with robust business acumen.

Professional Growth & Career Advancement As the Manager – Brand, Marketing & Communications, you will lead the brand, marketing and communications function for XED, shaping the market presence of a globally respected executive education organization that partners with Ivy League universities. Working closely with the leadership team, you will own the end-to-end brand and marketing agenda, driving strategic initiatives that strengthen brand equity, enhance market visibility and accelerate business growth. This role offers the opportunity to make a lasting impact while building one of the most distinctive brands in executive education.

📌 Brand and Marketing Manager (Mumbai)
🏢 XED
📍 Mumbai