Key Responsibilities:

Content Strategy &

- Thought Leadership

- Develop and execute a comprehensive content marketing strategy aligned with business objectives, brand positioning, and demand generation goals.

- Create and manage an editorial calendar to ensure consistent content delivery across multiple marketing channels.

- Identify content opportunities through market research, customer insights, competitive analysis, industry trends, and emerging technologies.

- Build thought leadership initiatives that position the organization as a trusted technology partner.

Content Creation &

- Management

- Create engaging content including blogs, articles, case studies, newsletters, website copy, email campaigns, social media content, and marketing collateral.

- Translate complex technology topics into compelling, business-focused content.

- Research industry trends, client challenges, competitors, and emerging technologies to support content development.

- Interview subject matter experts and business leaders to gather insights for content creation.

- Edit, proofread, and optimize content for clarity, consistency, and brand alignment.

- Digital Marketing Support

- Publish and maintain content across websites, blogs, email marketing platforms, and social media channels.

- Support SEO initiatives through keyword research and content optimization.

- Assist with LinkedIn content planning and execution.

- Manage content calendars and ensure timely delivery of content assets.

Digital Marketing &

- Campaign Execution

- Support integrated marketing campaigns across digital channels, including websites, email, social media, webinars, and events.

- Develop SEO-driven content strategies through keyword research, on-page optimization, and content performance improvements.

- Plan and execute LinkedIn content strategies to increase audience engagement and brand visibility.

- Collaborate with design teams to develop visually engaging marketing assets.

Sales &





- Marketing Collateral

- Develop presentations, one-pagers, brochures, solution briefs, case studies, and customer-facing collateral.

- Support webinars, campaigns, events, and lead-generation initiatives through content creation.

- Collaborate with internal teams and design resources to develop engaging marketing assets.

Analytics &

- Performance Optimization

- Track and analyze content performance using analytics tools to measure engagement, traffic, lead generation, SEO rankings, and conversion rates.

- Prepare regular performance reports and provide recommendations for continuous improvement.

- Optimize content strategy based on data, customer behavior, and campaign insights to maximize ROI.

Qualifications

- Master's degree in Marketing, Communications, Journalism, English, Business, or a related field.

- 5–8 years of experience in Content Marketing, Content Strategy, or B2B Marketing, preferably within the technology, IT services, SaaS, or digital transformation industry.

- Exceptional writing, editing, storytelling, and communication skills.

- Strong understanding of B2B content marketing, SEO, email marketing, social media, and demand generation.

- Experience in writing copy for videos, product demos and podcast promos.

- Experience with CMS platforms (WordPress or similar), marketing automation tools, and analytics platforms such as Google Analytics.

- Ability to manage multiple projects, prioritize effectively, and meet deadlines in a quick-paced environment.

- Strong research, stakeholder management, and project coordination skills.

Preferred Qualifications

- Experience creating technical and business-focused content for enterprise audiences.

- Knowledge of content performance analytics and reporting tools.

- Basic presentation design and marketing collateral development skills.

- Familiarity with AI-powered content creation and marketing tools is an added advantage.

- Basic design experience using Canva or Adobe Creative Suite is a plus.

📌 B Content StrategistB Technology) - US Hours (India)
🏢 Charter Global
📍 India